[Remote] Growth Marketing Lead

Note: The job is a remote job and is open to candidates in USA. Doodle Labs is a fast-growing technology company specializing in high-performance wireless communications for the drone and unmanned systems ecosystem. The Growth Marketing Lead will be responsible for owning and scaling demand generation, pipeline growth, and executing integrated campaigns across key markets such as defense and robotics, while collaborating closely with sales and product marketing teams.

Responsibilities

• Own and execute Doodle Labs’ demand generation strategy, with a focus on pipeline creation and deal influence
• Design and run integrated growth campaigns across inbound, outbound, digital, and event-driven channels
• Build and scale programs supporting long, complex B2B buying cycles across defense, manufacturing, and robotics sectors
• Develop and execute account-based marketing (ABM) programs in partnership with sales to engage target accounts
• Lead content-driven acquisition strategies, including whitepapers, webinars, and technical marketing assets
• Partner with product and technical teams to ensure content aligns with product value propositions and customer needs
• Optimize conversion paths, funnel velocity, and lead quality across inbound and outbound channels
• Manage acquisition channels including paid media, sponsorships, events, and targeted outreach programs
• Own lifecycle marketing and nurture programs, guiding leads from initial engagement through pipeline stages
• Collaborate with sales, marketing operations, and revenue operations to ensure effective lead scoring, handoff, and follow-up
• Track and analyze campaign performance, pipeline contribution, and ROI to drive continuous optimization
• Use data to guide experimentation, prioritization, and growth investment decisions

Skills

• 5–8 years of experience in growth marketing, demand generation, or performance marketing within B2B technology companies
• Proven experience owning pipeline-generating programs and being accountable for demand and revenue influence
• Strong understanding of inbound marketing, paid acquisition, lifecycle marketing, ABM, and integrated campaigns
• Experience supporting long sales cycles and complex buying committees
• Ability to balance strategic thinking with hands-on execution in fast-paced environments
• Strong analytical mindset with the ability to use data to drive decisions and optimization
• Excellent cross-functional collaboration skills across sales, product, operations, and leadership teams
• Passion for technology, hardware, and storytelling, with a focus on building impactful marketing programs
• Curious, adaptable, and comfortable experimenting with new strategies and channels
• Experience in defense tech, hardware, RF, robotics, aerospace, or deep-tech industries
• Experience marketing technical or engineering-driven products
• Familiarity with SEO, GEO, and modern content-driven acquisition strategies

Benefits

• Medical
• Dental
• Vision coverage
• Retirement plans
• Paid time off
• Wellness stipends
• Company-provided equipment

Company Overview