[Remote] Marketing Analytics Program Manager (Media & MMM)

Note: The job is a remote job and is open to candidates in USA. Creative Circle is seeking a Marketing Analytics Program Manager to lead marketing measurement and analytics initiatives with a focus on Marketing Mix Modeling (MMM) and cross-channel media performance. The role involves partnering with external vendors, interpreting analytics outputs, and delivering insights to inform media investment decisions and business strategy.

Responsibilities

• Own and lead marketing analytics and measurement programs, including MMM and advanced performance initiatives
• Partner with external measurement vendors (e.g., Nielsen, Analytic Partners) to define scope, timelines, and deliverables
• Interpret MMM and attribution outputs, translating results into clear recommendations for budget allocation and media strategy
• Serve as the bridge between media, analytics, and business stakeholders, ensuring alignment and adoption of insights
• Evaluate cross-channel performance across Meta, Google, DSPs, and other platforms to inform optimization and investment decisions
• Drive forecasting, scenario planning, and investment modeling efforts
• Establish and maintain measurement frameworks, KPIs, and reporting standards
• Deliver executive-ready presentations and insights to leadership
• Ensure data quality by partnering with teams on data validation and reporting accuracy

Skills

• 7+ years of experience in marketing analytics, marketing science, or media strategy, ideally within an agency or performance-driven environment
• Proven experience leading or owning MMM or advanced measurement programs, including vendor management and output interpretation
• Strong understanding of paid media and cross-channel performance (Meta, Google Ads, DSPs, etc.)
• Experience translating analytics into business strategy and media investment decisions
• Demonstrated program or project management experience, managing timelines, stakeholders, and deliverables
• Experience supporting retail or consumer-facing organizations
• Strong communication skills with the ability to deliver clear, actionable insights to senior stakeholders
• Ability to balance strategic leadership with hands-on analytical work
• Background in marketing science, media measurement, or analytics consulting
• Familiarity with Paid Journey Management (PJM) or full-funnel analytics frameworks
• Experience working with large-scale media budgets and enterprise marketing teams

Benefits

• Minimum Essential Coverage (MEC) medical plan
• Dental/vision/term life package
• Discount prescription program
• Critical illness
• Accident
• Tele-behavioral health
• 401(k) plan
• Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws
• A Minimum Value (MV) PPO medical plan
• Employee Stock Purchase Plan
• Paid holiday eligibility are based on length and dates of service

Company Overview