Fractional CMO – Growth Marketing/UA Focus

Job Description:

• Growth Marketing Strategy & Analytics
• Implement predictive channel-level unit economics as the basis for daily budget decisions.
• Establish end-to-end funnel metrics from creative to activation (product, market, segmentation, monetization).
• Keep weekly transparency: dashboard, test status, next steps.
• Run a tight loop: hypothesis → test → insight → decision.
• Standardize experiments (metric, budget, kill criteria, deadline, go/no-go).
• Attribution stack, identify where attribution breaks, and create a plan to fix it (with a timeline to reach 85%+ coverage).
• Manage spend across Google/Meta and other channels through the predictive ROI model.
• Audit and restructure the team: ownership areas, KPIs, output-per-person.

Requirements:

• B2C subscription scaling track record with personal accountability (MRR scale-up).
• Strategic + hands-on: comfortable in ad platforms and data, fast iteration, strong ROI discipline.
• Technical depth: events/pixels, data pipelines, attribution stacks, integrations.
• Experimentation-first: high testing velocity, strong learning loop, competitor awareness.
• Cross-functional mindset across marketing × product × engineering.

Benefits:

• JobHire is mission-driven, fast-growing, and profitable global company.
• Amazing opportunity to scale-up business growth, improving people’s careers and lives.
• Brilliant team of the strongest A players from McKinsey, Nexters, Gett, Glovo.
• Great opportunities for growth.

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