Customer Marketing Consulting Team Lead – Strategic Targeting, Data‑Driven Campaign Management & Process Innovation at arenaflex

About arenaflex – Empowering Customers and Communities Worldwide

At arenaflex, we believe that the right combination of technology, data, and human insight can unlock extraordinary growth for both individuals and businesses. As a global leader in financial services, we serve millions of consumers and commercial partners, delivering innovative solutions that simplify payments, protect against fraud, and enable new opportunities. Our mission is to back every customer with the confidence and resources they need to thrive, and we do this by fostering a culture of integrity, collaboration, and continuous learning.

Joining arenaflex means becoming part of a diverse, inclusive community where every voice matters. Whether you’re a seasoned professional or just starting your career, you’ll find a supportive environment that encourages curiosity, celebrates achievements, and provides the flexibility to balance personal and professional aspirations.

Why This Role Matters – Your Impact as a Customer Marketing Consulting Team Lead

In today’s fast‑moving marketplace, the ability to deliver the right offer to the right customer at the right time is a competitive advantage. As the Customer Marketing Consulting Team Lead, you will be the strategic bridge between the Marketing organization and the data‑analytics engine that powers our campaigns. Your expertise will shape targeting strategies, ensure data integrity, and drive process efficiencies that enable arenaflex to deliver world‑class customer experiences across all channels.

Key Responsibilities

• Strategic Consulting: Partner with Marketing leaders to design and refine targeting and eligibility criteria for consumer and commercial benefit‑reinforcement and spend‑driven campaigns.
• Data Exploration & Segmentation: Conduct research on emerging data elements, evaluate segmentation plans, and collaborate with risk and analytics partners to align data sources with marketing objectives.
• List Management & Execution: Review all list request submissions for accuracy, finalize specifications with Marketing, and provide clear, actionable instructions to the list execution team. When capacity permits, personally execute list builds using arenaflex’s proprietary platforms.
• Platform Transformation Leadership: Serve as a subject‑matter expert during platform migration initiatives, participate in testing, and guide the transition to next‑generation campaign execution tools.
• Issue Resolution: Diagnose and troubleshoot data anomalies, address customer complaints, and work closely with technical teams to implement corrective actions.
• Process Optimization: Identify opportunities to streamline the list request workflow, reduce manual effort, and increase automation, thereby freeing capacity for higher‑value strategic work.
• Training & Enablement: Develop and deliver training sessions for Marketing stakeholders, ensuring they understand the list execution process, eligibility rules, and best practices.
• Stakeholder Communication: Maintain transparent, proactive communication with cross‑functional partners, providing status updates, risk assessments, and recommendations.

Essential Qualifications

• Demonstrated ability to think strategically and logically, translating business objectives into data‑driven targeting solutions.
• Solid understanding of marketing operations, campaign lifecycle, and the role of data in direct marketing.
• Hands‑on experience with data‑centric marketing platforms (e.g., arenaflex’s own list execution tools) and familiarity with campaign management systems.
• Strong organizational skills with a proven track record of meeting tight deadlines in a fast‑paced environment.
• “Can‑do” attitude combined with creative problem‑solving capabilities and a passion for continuous improvement.
• Excellent interpersonal and communication skills, with a consultative approach to stakeholder engagement.
• Experience driving process improvements, automation, or workflow redesign initiatives.

Preferred Qualifications & Technical Skills

• Experience working with big‑data platforms or programming languages such as Hive, PySpark, or SQL.
• Background in risk analytics, fraud prevention, or financial services data ecosystems.
• Familiarity with cloud‑based data pipelines and modern data‑engineering concepts.
• Previous exposure to agile project management or product development cycles.

Core Competencies for Success

• Analytical Acumen: Ability to interpret complex data sets, identify patterns, and translate insights into actionable marketing recommendations.
• Collaboration: Proven ability to work effectively across diverse teams—including Marketing, Risk, Analytics, and Technology—to achieve shared goals.
• Communication: Clear, concise, and persuasive communication style, both written and verbal, tailored to technical and non‑technical audiences.
• Leadership Without Direct Reports: Influence and guide peers through expertise, mentorship, and thought leadership.
• Adaptability: Thrive in an environment where priorities shift quickly, and new challenges emerge regularly.

Career Growth & Learning Opportunities

At arenaflex, your development is a priority. As a Customer Marketing Consulting Team Lead, you will have access to:

• Mentorship from senior leaders who have shaped the financial‑services industry.
• Rotational programs that expose you to risk analytics, product development, and digital marketing.
• Sponsored certifications in data analytics, marketing automation, and project management.
• Opportunities to lead high‑visibility transformation projects that directly impact the company’s bottom line.
• A clear career ladder toward senior managerial and director‑level roles within the Marketing Operations and Data Science domains.

Work Environment & Culture at arenaflex

arenaflex fosters a culture where inclusion, respect, and empowerment are woven into everyday interactions. Our employees enjoy:

• A flexible working model that supports hybrid, fully remote, or on‑site arrangements based on role requirements and personal preferences.
• Collaborative spaces designed for creativity, brainstorming, and cross‑functional teamwork.
• Employee resource groups that celebrate diversity, promote community outreach, and drive social impact initiatives.
• Regular town‑hall meetings, leadership “Ask Me Anything” sessions, and transparent communication channels.

Compensation, Perks & Benefits

We recognize that competitive compensation and comprehensive benefits are essential to attract and retain top talent. arenaflex offers:

• Base salary ranging from $80,000 to $155,000 annually, commensurate with experience, location, and performance.
• Performance‑based bonus incentives tied to individual and company success.
• Retirement savings plan with a 6% company match to help you build long‑term financial security.
• Free financial coaching and well‑being resources to support your personal financial goals.
• Comprehensive medical, dental, vision, life insurance, and disability coverage.
• Generous paid parental leave (20+ weeks) for all parents, regardless of gender, covering birth, adoption, or surrogacy.
• Access to global wellness centers staffed by nurses and physicians (where available).
• Confidential counseling through the “Healthy Minds” program.
• Continuous learning stipends, tuition reimbursement, and internal training platforms.
• Employee discounts, wellness programs, and community‑service volunteering days.

Commitment to Diversity, Equity & Inclusion

arenaflex is an equal‑opportunity employer. We make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, age, or any other protected characteristic. Our inclusive policies ensure that every colleague feels seen, heard, and valued.

How to Apply

If you are ready to lead strategic marketing initiatives, drive data‑centric innovation, and shape the future of customer experiences at a global financial‑services leader, we want to hear from you. Click the link below to submit your application and start your journey with arenaflex today.

Apply Job!

Join arenaflex – Lead the Way Together

At arenaflex, you will be recognized for your contributions, leadership, and impact. Every colleague has the opportunity to share in the company’s success, grow professionally, and make a meaningful difference for our customers and communities. Together, we will uphold our values, deliver the world’s best customer experience, and create a workplace where everyone belongs.