[Remote] Creative Strategist, Paid Media

Note: The job is a remote job and is open to candidates in USA. Wand is a company focused on enhancing the gaming experience through innovative tools and game customization. They are seeking a Creative Strategist who will lead the paid creative strategy and help shape how players perceive Wand by developing engaging messaging and creative concepts based on gamer insights.

Responsibilities

• Own the ideas that shape how millions of players discover and experience Wand
• Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms
• Define the stories we tell, the emotions we tap into, and the angles we test
• Build and evolve the creative systems that help us consistently produce winning ads
• Turn creative production into a repeatable growth engine rather than a series of one-off campaigns
• Develop the positioning, messaging, and creative angles that make players feel understood rather than marketed to
• Find the moments, frustrations, goals, and inside jokes that resonate with real gamers
• Translate gameplay experiences into concepts that stop thumbs and drive action
• Help define Wand's voice as we continue scaling globally
• Champion bold ideas and test them quickly
• Create frameworks for turning creative learnings into future wins
• Continuously uncover new opportunities, patterns, and insights from performance data
• Push beyond templates and recycled formats to create original work that feels native to gaming culture
• Direct freelancers, editors, designers, creators, and agency partners
• Build sharp briefs that inspire great work
• Give clear, actionable feedback that improves output without slowing teams down
• Ensure every creative shipped reflects both player understanding and performance intent

Skills

• 4–6 years in creative strategy, performance marketing, copywriting, creative direction, or a related role
• Experience creating performance-focused paid social creative
• Strong understanding of Meta, Google, YouTube, TikTok, and platform-native creative formats
• Experience turning insights and data into creative decisions
• Experience managing freelancers, agencies, or creative partners
• A portfolio demonstrating concept development, messaging, and creative thinking—not just execution
• Ability to explain both the idea behind a creative and the outcome it drove
• Gaming industry experience
• Entertainment, media, or consumer app experience
• Deep familiarity with gaming communities, creators, and internet culture
• Experience in high-growth startups
• Understanding of accessibility in gaming

Benefits

• Real ownership from day one.
• Freedom to experiment and influence strategy.
• A direct impact on how millions of gamers discover Wand.
• The opportunity to help build a creative function from the ground up.
• A team that cares deeply about games and player experience.
• Competitive compensation.
• Fully remote work.

Company Overview