[Remote] Lifecycle Marketing Manager
Note: The job is a remote job and is open to candidates in USA. SHOPLINE is a global omnichannel ecommerce SaaS platform that is expanding its presence in the US. They are seeking a Lifecycle Marketing Manager to own the delivery and growth of their SmartPush Elite lifecycle and retention services, focusing on enhancing merchant engagement and retention strategies.
Responsibilities
- Own the US-side delivery of SmartPush Elite for assigned merchants
- Lead merchant kickoff calls, lifecycle discovery, and recommendation reviews
- Define lifecycle strategy and priorities for each merchant engagement
- Translate strategy into clear, execution-ready briefs for the SmartPush execution team
- Review and QA lifecycle builds completed by the execution team
- Manage monthly service cadence and scope (30mins - 1 hour per merchant per month)
- Ensure SmartPush Elite is delivered as a productized service, not bespoke consulting
- Apply consistent frameworks and standards across merchant engagement
- Manage scope, expectations, and prioritization to prevent service creep
- Identify patterns across merchants to inform program and offering improvements
- Identify opportunities for additional lifecycle flows, subscriptions, SMS, or expanded services
- Support expansion conversations in collaboration with Sales and Partnerships
- Drive long-term adoption and value realization without owning final deal close
- Surface upsell signals and merchant readiness
- Serve as the primary US-side point of coordination between merchants, partners, Product, Marketing Ops, and the SmartPush execution team
- Provide structured feedback from merchant conversations into product, messaging, and service evolution
- Support continuous improvement of lifecycle and retention offerings based on real-world usage
Skills
- 3–5 years of experience in lifecycle marketing, customer success, consulting, or services-led growth roles, with comfort owning merchant-facing delivery and strategy
- Strong understanding of email marketing, lifecycle strategy, retention, and post-purchase growth
- Comfortable leading merchant-facing conversations and strategy reviews
- Highly organized and confident managing multiple accounts simultaneously
- Strong communicator who can translate strategy into clear briefs and recommendations
- Experience working cross-functionally with Product, Partnerships, or Operations teams
- Comfortable operating in a fast-paced, evolving US GTM environment
- Experience with HubSpot or Marketo
- Experience delivering productized services or managed marketing offerings
- Experience working with global or distributed teams
Company Overview