[Remote] Director, Marketing HCP

Note: The job is a remote job and is open to candidates in USA. Servier Pharmaceuticals is a Boston-based, commercial-stage biopharmaceutical company focused on advancing cutting-edge science. The Director, Marketing HCP will lead the HCP marketing strategy for the OJEMDA brand, responsible for developing and executing programs to drive growth and prepare for a potential first-line launch in pediatric oncology.

Responsibilities

• Lead HCP marketing brand strategy to ensure a clear and differentiated position for OJEMDA in support both current growth and future launch readiness
• Own the HCP message platform, core selling story, objection handling, core brand promotional claims, and promotional content strategy
• Lead the creation of HCP tactics (including promotional materials and disease education) aligned with brand positioning to support and educate pediatric neuro-oncologists, pediatric oncologists, advanced practice providers, nurses, and multidisciplinary treatment teams
• Serve as the primary HCP Marketing partner to Sales leadership and field teams to ensure strong selling strategy and direction, clear messaging, and practical selling tools to support brand growth; partner with Sales Training to ensure confident execution of OJEMDA story
• Actively oversee data-driven HCP omnichannel campaign strategy and plans to ensure high-impact outreach and engagement with HCPs and strong KPI-based evaluation and optimization
• Serve as Congress lead overseeing the strategic direction for key scientific congresses, including programming and sponsorship of events, symposia, and exhibits
• Serve as an external brand champion and build key relationships with external thought leaders and HCPs to gain ongoing disease and brand insights to inform HCP launch plan
• Lead annual HCP strategic planning and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success in collaboration with cross-functional and agency partners
• Develop the HCP launch plan for potential front-line pLGG launch incl. the HCP strategy, launch readiness roadmap, messaging, launch resources, omnichannel strategy, and KPIs
• Collaborate internally to deepen understanding of HCP customer insights and competitive landscape to inform HCP strategy and tactics
• Own performance management for key HCP marketing initiatives to ensure strategy and tactics are measured against clearly defined KPIs and business outcome, adjust to optimize performance. Understand tactical ROI to inform action plans and recommendations
• Work collaboratively with Medical, Legal, and Regulatory team to ensure medically accurate and compliant execution of all marketing initiatives
• Manage the agency of record and other vendors/consultants to support high-quality deliverables on strategy and within budget
• Effectively lead and manage projects to deliver high-quality work in a timely fashion and within budget

Skills

• A desire to be part of a highly innovative company aimed at transforming the lives of patients
• B.S./B.A. degree or higher
• 10+ years of experience in US professional marketing developing and executing HCP personal and non-personal marketing initiatives
• US launch experience
• Excellent written and communication skills
• Ability to influence stakeholders without authority and work with cross-functional teams in the development and delivery of brand priorities
• Strong understanding of the legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Outstanding project management and prioritization skills and proven ability to manage external agencies and vendors
• Self-starter, detail-oriented, organized; Ability to prioritize and manage multiple projects with a sense of urgency
• Experience working in Oncology or rare disease preferred

Benefits

• Short-Term and Long-Term incentive programs
• Medical
• Dental
• Vision
• Flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off)
• 401(k)
• Life and disability insurance
• Recognition programs

Company Overview

Company H1B Sponsorship