[Remote] Lead Director, Digital Content Studio & Story Hub

Note: The job is a remote job and is open to candidates in USA. CVS Health is formalizing a new Digital Content Studio to unify storytelling, production, and creative capabilities. The Lead Director will build and manage this new capability, overseeing digital content creation and ensuring high-quality, impactful storytelling across enterprise channels.

Responsibilities

• Establish and lead CVS Health’s new Digital Content Studio, defining vision, structure, workflows, and long‑term capability growth
• Manage and mentor a Creative Lead (motion graphics/design) and a Senior Producer overseeing production cycles and asset delivery
• Oversee the creation of digital content, including video, motion graphics, design, and written assets, for CVSHealth.com, enterprise social channels, and other owned or emerging distribution platforms
• Develop scalable production processes for intake, prioritization, creative development, and delivery
• Ensure all content aligns with brand, accessibility, and performance standards
• Build and lead the Story Hub as an editorial and insights capability within the Digital Content Studio
• Create the systems and governance for story intake, evaluation, prioritization, and lifecycle management
• Source high‑value stories from across the enterprise and shape them into narrative‑ready material for content development
• Maintain a centralized database of stories, insights, and raw materials that fuel digital content creation
• Ensure seamless collaboration between the Story Hub and creative/production teams to accelerate content development
• Serve as the primary partner to channel owners overseeing CVSHealth.com, enterprise social media, and additional enterprise distribution channels
• Translate channel and campaign needs into editorial pipelines, content plans, and creative briefs
• Build strong relationships with business units across the enterprise to source stories, gather insights, and support content needs
• Provide strategic counsel on storytelling, creative execution, and cross‑channel activation
• Establish governance frameworks covering content review, approvals, workflows, storage, and usage
• Build playbooks, templates, and documentation for consistent content development and enterprise storytelling
• Drive operational improvements to enhance efficiency, reduce bottlenecks, and support scalability
• Implement tracking systems for editorial status, production workflows, and asset delivery
• Develop and enable a network of 'story champions' across the organization to support ongoing story sourcing
• Partner with business units to embed storytelling practices and increase participation in Studio processes
• Promote a shared responsibility model where teams across the enterprise contribute stories and insights that support content creation
• Establish key performance indicators for Story Hub and Studio operations, including story pipeline growth, production velocity, content performance, and cross‑team collaboration
• Report insights and trends to leadership and channel partners
• Use data to optimize editorial strategy, production operations, and content effectiveness

Skills

• 10+ years of experience in content development/strategy, creative operations and production, digital communications, or editorial leadership
• Experience building, formalizing, or scaling creative or content capabilities, including process and workflow design
• Strong background managing creative and production teams, including video, design, and multimedia work
• Demonstrated ability to partner with digital channel owners and translate strategy into content plans
• Proven experience managing and developing creative and production talent
• Strong stakeholder‑management, relationship‑building, and organizational skills
• Familiarity and fluency with the U.S. health care landscape, including pharmacy, pharmacy benefit management, and/or health insurance sectors
• Experience launching editorial platforms, content hubs, or centralized content operations
• Experience working in a large, complex, or regulated enterprise
• Familiarity with content management systems, digital asset workflows, or customer insights platforms

Benefits

• This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
• This position also includes an award target in the company’s equity award program.
• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.
• The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

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