[Remote] Marketing Automation Specialist
Note: The job is a remote job and is open to candidates in USA. ISC2 is the world’s leading nonprofit member organization for cybersecurity professionals, dedicated to creating a safe and secure cyber world. They are seeking a motivated Marketing Automation Specialist to manage end-to-end email campaign delivery, support audience segmentation, and optimize email journeys and landing pages.
Responsibilities
- Own the end-to-end review, build and deployment of global emails with accuracy
- Build and manage customer journeys and automated lifecycle campaigns within Salesforce Marketing Cloud Engagement (SFMC)
- Manage global email calendar while maintaining best practices
- Execute QA and end-to-end testing for all campaigns. Ensure communications are vetted, approved, and tested
- Collaborate with internal stakeholderoptimize campaign performance through testing and segmentation
- Manage lists from multiple databases for email and automation campaigns (via Data extentions)
- Assist in development & editing of cloud pages with forms
- Maintain current processes for email best practices and new marketing automation tools when introduced
- Share insights and ideas with the team to help with process and performance improvement
- Ensure compliance with CAN-SPAM and GDPR
- Troubleshoot email automation and/or build errors
- Miscellaneous duties as assigned
Skills
- Previous SFMC experience (2+ years)
- Strong knowledge of online/email marketing execution focused on established processes and procedures
- Understanding of CAN-SPAM and GDPR required
- Intermediate proficiency in MS Office/O365, with a focus on Excel
- HTML/CSS experience
- SQL knowledge or exposure desirable
- Monday.com experience (Project management software) desirable
- Experience working with AI tools or a demonstrated willingness to learn
- Minimum of 3 years hands-on experience managing and deploying emails, creating, running, and maintaining multiple email automation campaigns, utilizing an email service provider or marketing automation platform
- Bachelor's Degree in Marketing or Communications preferred. Will consider candidates with a high school diploma and at least 7 years of relevant experience
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