[Remote] Partner Marketing Manager
Note: The job is a remote job and is open to candidates in USA. EPAM Systems is a leading global provider of digital platform engineering and development services. They are seeking a Partner Marketing Manager to join their Route to Market team, responsible for managing partner marketing assets and executing impactful marketing campaigns.
Responsibilities
- Collaborate with the team to manage marketing relationships and communication streams
- Take ownership of planning and managing partner marketing assets, including event content, case studies, website updates, social media, newsletters, and email campaigns
- Collaborate with Corporate Marketing departments to ensure projects are completed on time, on-brand, and with the required depth and quality. Assess project performance against KPIs
- Partner with the Partner Practice team, SMEs, Business Development/Sales leads, and the Alliances team, to create joint market strategy content, case studies, award submissions, PR opportunities, and other partner-related marketing activities
- Act as Project Manager for events (large and small), multi-touch nurture campaigns, targeted content creation, and other marketing initiatives
- Generate innovative ideas to enhance messaging, marketing planning, and business development through various activities
- Serve as the primary relationship owner with the Partner’s marketing team, aligning on joint campaigns and event participation
- Measure success through the quality, impact, and ROI of marketing campaigns, partner engagement levels, and timely project delivery
- Leverage Partner Development Funds alongside own budget accountability
Skills
- Undergraduate degree or equivalent professional experience
- Five or more years of partner marketing experience in the technology sector with knowledge of digital platform partners like Adobe or ServiceNow
- Proficiency in marketing automation platforms like Marketo or Microsoft Dynamics and Account-Based Marketing (ABM) tools like Demandbase or 6sense to drive targeted campaigns
- Proven ABM acumen to drive targeted, high-impact campaigns
- Expertise in content creation, writing and events to support multi-touch campaigns
- Strong content writing skills and experience in virtual and/or in-person events
- Project management capabilities with a track record of meeting deadlines across multidisciplinary global teams
- Knowledge of marketing metrics, data analysis and Artificial Intelligence (AI) tools to optimize marketing strategies
- A consultative and collaborative marketing approach to effectively engage with Sales, Alliances, strategic partners, and other stakeholders
- AI expertise: Proven ability to leverage AI tools and technologies to enhance marketing strategies, optimize campaigns, and drive data-driven decision-making
Benefits
- Medical, Dental and Vision Insurance (Subsidized)
- Health Savings Account
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Short-Term and Long-Term Disability (Company Provided)
- Life and AD&D Insurance (Company Provided)
- Employee Assistance Program
- Unlimited access to LinkedIn learning solutions
- Matched 401(k) Retirement Savings Plan
- Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
- Paid Holidays - nine (9) total per year
- Legal Plan and Identity Theft Protection
- Accident Insurance
- Employee Discounts
- Pet Insurance
- Employee Stock Purchase Program
- If otherwise eligible, participation in the discretionary annual bonus program
- If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
Company Overview