[Remote] Segment Marketing Manager, Infrastructure & Underground Construction

Note: The job is a remote job and is open to candidates in USA. CertainTeed is a leading North American brand of building products, and they are seeking a Segment Marketing Manager to lead the Infrastructure & Underground Construction segment. The role involves managing segment intelligence, product portfolio strategy, and marketing communications to drive growth and customer engagement.

Responsibilities

• Build and Own Infrastructure & Underground Construction Segment Intelligence
• Support Strategy Director on execution of segment growth strategy with prioritized initiatives:
• Document stakeholder profiles, specific customer targets, application requirements/challenges, and geographies
• Document purchasing journey & spec-influencing/decision points
• Identify system/product application use cases, problems/unmet needs and pain points
• Document competitive landscape with product & service differentiation
• Identify & propose solutions to barriers to adoption
• Execute primary and secondary research including stakeholder interviews, jobsite visits, trade events, online, etc. Synthesize research with institutional knowledge from business leaders and sales teams into clear, reusable insights and decision-ready recommendations for where to play and how to win
• Lead Product Portfolio Strategy & Execution including Growth Enablers
• Translate segment requirements and strategic direction into implications for:
• The development or integration of new products specific to the Infrastructure & Underground Construction segment)
• A segment-oriented product roadmap
• Customer-centric, value-add service and support tools (material estimators, training, QA programs, etc.)
• Identify solutions with Product Management across multiple business units; this segment leverages offers from several Saint Gobain businesses including but not limited to Chryso, GCP, and FOSROC
• Work with adjacent functions including Product Management, R&D, and Purchasing to define and prioritize opportunities; support business cases and validation and drive New Product Development/Integration implementation as needed
• Enable Customer-Facing Positioning & Marketing Communications
• Establish value proposition with segment-specific positioning and messaging architecture
• Support go-to-market and channel tactics
• Lead demand generation ideas and sales enablement requirements
• Partner with Central Marketing to develop:
• Segment landing pages and collateral
• Case studies, application notes, white papers, webinars/lectures, and thought leadership
• Trade show strategy, speaking opportunities, PR angles
• Sales enablement kits
• Secure new product listing on Qualified Product Lists (QPL) in target Bridge markets
• Align on target QPLs with Strategy Director and Business Leader
• Document Standard Operating Procedure for QPL approval
• Execute SOP for all new products
• Drive Execution in Cross-Functional Teams
• Lead cross-functional 'segment squads' (informal teams) across Sales, PM, Tech/R&D, Tech Service, Ops and Marketing
• Influence without authority: manage alignment, trade-offs, and follow-through
• Create a cadence of segment reviews with P&L leaders to track progress, remove barriers, and adjust plans

Skills

• Bachelor's Degree, Liberal Arts or Other
• 15+ Years of Marketing, Product Management or Strategy responsibility. Must be associated with commercial or industrial/civil construction
• Experience successfully managing deadline-driven initiatives
• Demonstrated capability in planning, organizing, integrating, and measuring projects & programs
• Strong problem solving, analytical skills
• Excellent interpersonal and communication skills including presentation skills
• Comfortable in a highly technical environment
• Experience facilitating collaboration in a large, matrixed organization
• Managing and/or execution Marketing Communications initiatives
• Experience with Project Management software

Benefits

• Medical, Prescription Drug, Vision, and Dental Insurance
• Healthcare Saving Account and Flexible Spending Account options
• LiveWell Wellness Program
• Employee Assistance Program (EAP)
• Paid Time Off and Paid Parental Leave
• 401(k) with Company Match, Retirement Accumulation Plan (RAP), Cash Balance Pension Plan
• Company-provided Life Insurance, AD&D, Short-Term Disability
• Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness, and Accident Insurance
• Group Legal
• Identity Theft Protection
• Auto and Home Insurance
• Pet Insurance and Discounts
• Back-up Child & Elder Care
• PerkSpot Employee Discount Program
• In addition to base salary, this position is eligible for an annual bonus. The targeted bonus amount is 17% of base salary based on company and individual performance measures.

Company Overview

Company H1B Sponsorship