[Remote] Senior Product Marketing Manager, Data & AI Solutions

Note: The job is a remote job and is open to candidates in USA. Retool is looking for a Senior Product Marketing Manager to lead their data & AI go-to-market strategy, which is critical for their growth. The role involves defining ICP personas, developing messaging, and conducting market research to support sales and marketing efforts.

Responsibilities

• Define and maintain our data & AI ICP personas, value propositions, use cases, and segment-specific messaging
• Lead quarterly industry research across all ICPs and synthesize findings into actionable GTM intelligence for the broader team
• Develop and maintain messaging, campaign narratives, and BDR/DG maps and talk tracks
• Build win case studies and proof points across champion and/or buyer deals
• Create assets for field sellers on active deals and drive them through enablement for scale
• Work with demand gen, content, and enablement to activate messaging and associated GTM motions
• Own Retool’s coopetition positioning against code generation and ecosystem tools (including Claude, OpenAI, and others)
• Support the partnerships team with market context, messaging alignment, and partner-facing materials
• Partner with our Technical Customer Experience team on messaging support and internal and external deliverables
• Collaborate with partner marketing and revenue enablement on program kickoffs, planning, and execution

Skills

• 5+ years of product marketing experience at a high-growth B2B SaaS company, with meaningful time in developer tooling, data infrastructure, or AI/ML
• Demonstrated experience building ICP frameworks, persona-based messaging, and segment-specific GTM strategies
• Technical depth and AI fluency sufficient to understand how our platform works and how customers derive value from it
• Field credibility—you're comfortable supporting sellers on active deals and translating complex market dynamics into clear positioning
• World-class writing and communication skills; you can distill complexity into clarity for both technical and business audiences
• Strong affinity for data and operations teams, with a working understanding of the tools and ecosystems they rely on
• An insatiable intellectual curiosity and genuine interest in the AI-native software development space

Company Overview

Company H1B Sponsorship