[Remote] Manager, Digital Media – Programmatic

Note: The job is a remote job and is open to candidates in USA. Hawthorne Advertising is a data-driven performance marketing agency providing innovative marketing solutions. The Manager, Digital Media – Programmatic is responsible for executing and optimizing programmatic media campaigns, serving as a subject matter expert while collaborating with internal teams and external partners to drive client performance outcomes.

Responsibilities

• Lead, execute, manage, and optimize programmatic media campaigns across platforms such as The Trade Desk, Amazon DSP, and other programmatic platforms
• Oversee campaign setup, QA, launch execution, and ongoing optimization strategy across assigned accounts
• Analyze campaign performance data and proactively identify optimization opportunities related to:
• Targeting strategy
• Bid management
• Inventory sourcing
• Creative performance
• Audience segmentation
• Supply path optimization
• Develop strategic performance recommendations and present insights to relevant stakeholders
• Manage campaign budgets, pacing, forecasting, and financial stewardship across multiple campaigns
• Collaborate with analytics, account, creative, and media planning teams to ensure integrated campaign execution and alignment with broader media objectives
• Build and maintain relationships with publishers, SSPs, and media vendors to evaluate inventory opportunities and emerging solutions
• Negotiate, activate, and manage:
• Private Marketplace (PMP) deals
• Programmatic Guaranteed (PG) deals
• Strategic publisher partnerships
• Evaluate publisher proposals and inventory opportunities to ensure alignment with client KPIs, audience strategy, and media quality standards
• Monitor inventory quality, brand safety, fraud prevention, and viewability performance across campaigns
• Mentor and support junior team members by providing guidance on campaign management, troubleshooting, optimization approaches, and platform best practices
• Stay current on evolving programmatic technologies, platform capabilities, privacy regulations, and industry trends
• Support testing initiatives and innovation efforts across audience strategy, measurement, creative formats, and inventory approaches
• Assist leadership in developing programmatic best practices, workflows, and operational efficiencies
• Complete additional duties and projects as assigned based on company needs

Skills

• Bachelor's degree with 3-6+ years of experience in digital media, with a primary focus on programmatic advertising
• Demonstrated experience leading and optimizing complex programmatic campaigns across multiple verticals and KPIs
• Advanced hands-on proficiency with DSPs including: The Trade Desk Amazon DSP & additional enterprise programmatic buying platforms preferred
• Strong understanding of: Audience targeting and segmentation strategies, Inventory sourcing and supply path optimization, Advanced bidding methodologies, Measurement frameworks and attribution models, Budget forecasting and pacing strategy, Data integrations and audience onboarding
• Proven ability to independently develop optimization strategies and drive performance improvements at scale
• Experience negotiating and activating: Private Marketplace (PMP) deals, Programmatic Guaranteed (PG) deals, Preferred Deals and direct publisher partnerships
• Strong understanding of publisher ecosystems, inventory quality, viewability, brand safety, and supply-side dynamics
• Experience collaborating directly with publishers, SSPs, and media vendors to secure strategic inventory opportunities
• Working knowledge of broader digital media channels to support integrated campaign planning and execution
• Advanced proficiency in Excel for pacing, forecasting, performance analysis, and data validation
• Strong proficiency in PowerPoint for executive-level and client-facing presentations
• Strong analytical thinking, communication, organizational, and problem-solving skills
• Ability to manage multiple accounts, campaigns, and priorities simultaneously in a deadline-driven agency environment
• Agency experience strongly preferred

Benefits

• Finance Resource Planning
• Lunch and Learns - Including 401k planning and more!
• Paid Legal Services with Rocket Lawyer - Elder Care and Family Support Resources
• Flexible Vacation Policy
• Bereavement Benefits
• Growth and Development Program
• Mentorship Program
• Remote or Hybrid Working Options
• Family, Spouse and Single Health, Dental, Vision Insurance options - Includes Telehealth Services
• Health Savings Account - Family, Spouse, Single
• Flexible Spending Account - Medical and Dependent Care options
• Hawthorne Paid and Voluntary Life Insurance options
• All Work at Home Equipment is provided - Laptop, Motors, Etc.
• Paid Community Hours - Renews Annually

Company Overview