[Remote] Senior Brand Content Lead - Healthcare

Note: The job is a remote job and is open to candidates in USA. Cypress HCM is seeking a versatile and tech-forward Senior Brand Content Lead to join their Marketing team on a contract basis. The role focuses on leveraging AI as a creative partner to accelerate content production while maintaining the brand's human touch, overseeing the creation and execution of various marketing content across multiple channels.

Responsibilities

• Manage and optimize AI writing tools (Writer.ai, Google Gemini) to draft, refine, and scale content production across key areas of responsibility — serving as the primary member communications and engagement writer, building out advertising, web, social media, and lifecycle campaigns to support marketing, and driving the creation of thought leadership articles
• Design, architect, and optimize structured content pipelines using AI tools to scale content production such as Writer.ai and Claude/Claude Code. This includes systematizing brand voice consistency through prompt engineering and model training, and orchestrating cross-channel content ecosystems (e.g., adapting a single asset for web, social, and email)
• Pitch, write, and edit original copy for a range of B2B marketing materials, including social media posts, advertisements, white papers, blog posts, thought leadership, and SEO-optimized landing pages
• Craft the narrative arc for high-visibility events — writing compelling session titles/abstracts, webinar scripts, keynote talking points, and on-site environmental copy (booth signage, badges, swag messaging) that creates a cohesive attendee journey
• Proactively partner with Brand, Product Marketing, Growth, and Communications to interpret creative briefs and translate complex health benefits concepts into clear, engaging narratives for various audiences
• Serve as the "human filter" and quality oversight for AI-generated drafts on key marketing workstreams, ensuring every piece of content meets our standards for brand voice, accuracy, and compliance
• Design and implement systems that capture content performance data and feed it back into the creation process to drive continuous improvement and data-driven content evolution
• Present copy concepts to internal stakeholders and advocate for the member-centric language that sets our company apart

Skills

• Minimum 5 years of experience in copywriting, preferably within an agency (creative/marketing/digital), B2B tech, HR tech, or healthcare
• Preference for a Bachelor's or Master's degree in a related field such as creative writing, communications, marketing, business, healthcare, or public policy
• AI Content Engineering: Demonstrated experience designing content systems and workflows using AI, including developing advanced prompt libraries, implementing automated quality checks for brand compliance, and training models for personalization at scale
• Multi-Format Mastery: Equally comfortable writing a 15-word punchy ad headline, a 15-minute webinar script, or a 1,500-word white paper
• Disruptive Mindset: A bias toward clarity and action; a passion for cutting through jargon in the digital health space
• Editorial Excellence: Sharp eye for detail with the ability to move fluidly between brand storytelling, thought leadership, member communications, and technical product translation
• Portfolio Excellence: A portfolio showcasing long-form thought leadership, growth marketing copy, and event/experiential work
• Industry Context: Familiarity with healthcare or health insurance — you know your HDHPs from your PPOs
• Scale Strategy: Experience managing high-volume content calendars or 'content factories' with brand governance and compliance across all outputs

Company Overview