[Remote] Media Buyer, Home Services Specialist

Note: The job is a remote job and is open to candidates in USA. Townsquare Ignite is a performance-driven marketing agency specializing in generating high-quality leads for home services advertisers. They are seeking a Home Services Media Buyer to optimize paid media strategies that drive lead volume for clients, focusing on planning, executing, and optimizing paid search and social campaigns.

Responsibilities

• Strategically plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns to drive qualified leads and booked jobs
• Manage and analyze daily performance metrics such as CPL, cost per lead, conversion rate, and ROI to ensure optimal performance
• Identify underperforming campaigns and implement data-driven optimizations to improve lead quality and lower acquisition costs
• Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations specific to home service trade areas
• Stay on top of Home Services advertising compliance policies and ensure all ad creatives and campaigns adhere to industry and platform regulations
• Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients
• Attend client calls as needed to explain campaign performance, optimizations, and strategy direction
• Collaborate with Sales and Creative teams to align messaging, targeting, and landing page strategy to maximize conversion rates
• Contribute to new campaign launches for incoming clients, helping shape paid media strategy from day one
• Build comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per lead and quotable order)
• Translate campaign data into actionable insights and present findings to internal stakeholders and clients
• Continuously test new ad formats, bidding strategies, and landing page experiences to increase lead generation performance

Skills

• Bachelor's degree or equivalent work experience required
• 2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic) — experience in Home Services marketing or other lead-gen verticals strongly preferred
• Proven success managing performance-based campaigns focused on lead generation and conversion optimization
• Deep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (Google Tag Manager, GA4)
• Strong analytical skills — comfortable using Excel/Sheets and data visualization tools to interpret campaign results
• Excellent communication and presentation skills; able to simplify data-driven insights for clients
• Organized, detail-oriented, and proactive with a strong sense of ownership and accountability

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary + bonus program

Company Overview