Marketing Specialist, CRM Campaigns

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. They are seeking a dynamic, detail-oriented Marketing Specialist to join their Customer Relationship Marketing (CRM) Team, focusing on the execution of marketing initiatives targeting client employees and center families.

Responsibilities

• Support execution and implementation of customer email campaigns to drive registrations and utilization of Bright Horizons benefits
• Partner with CRM team to create suite of collateral templates and customized print and digital marketing communications for promoting Bright Horizons benefits to our customers
• Gather performance data for email campaigns and journeys; participate in data reviews with internal stakeholders and cross-functional teams
• Develop positive ongoing relationships with peers and partners; working closely with Creative Services, Marketing Automation, and Product Marketing teams

Skills

• Bachelor's Degree required - in marketing or related field preferred
• 1-2 years of experience in marketing, communications, or related field
• 1-2 years of CRM or email marketing experience
• Strong project management skills; results-oriented and highly motivated
• Detail-oriented with high standards for quality. Strong organizational skills required
• Excellent written and verbal communication skills
• Thrives in a team environment as well as in an individual setting
• Willing to adjust roles and responsibilities to meet the needs of an evolving and fast growing marketing organization
• Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
• Experience with marketing automation, email marketing tools, and HTML print-on-demand systems, and providing creative direction a plus
• Experience working with creative agencies and providing creative direction/feedback preferred

Benefits

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family

Company Overview