Paid Search Specialist
About Us: Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. About the Job: We're looking for a sharp, analytically driven Paid Search Specialist to own our Google Ads program from keyword strategy to creative testing — and push us into the next generation of AI-native paid media. You'll manage significant US spend, report directly into Growth leadership, and have real autonomy to move fast. Responsibilities: Day-to-day management of Google Ads across Search, Shopping, Performance Max, Demand Gen, and YouTube — at a scale where every optimization decision moves real dollars. Manage and optimize high-volume US ad spend ($7+ figures per year) with a relentless focus on ROAS, CAC, and LTV efficiency across the full funnel — from acquisition through repeat purchase Campaign architecture and governance: keyword strategy, match type management, negative list hygiene, and search term analysis across a large, multi-SKU catalog. Bid strategy and budget pacing across campaign types, balancing ROAS efficiency with top-of-funnel volume targets set by the Growth team. Structured creative and copy testing in partnership with Brand and Creative — with a clear framework for what we're learning and why it matters. Weekly and monthly performance reporting for Growth and executive stakeholders — clear on what's working, what's not, and what's next. Hands-on evaluation of AI-native ad surfaces: AI Max for Search, Performance Max signals optimization, Demand Gen placements, and Google's generative creative tooling. Feed management and Shopping campaign health across our full product catalog, including Merchant Center troubleshooting and data quality oversight. Cross-channel coordination with paid social (Meta/TikTok) and SEO teams to ensure consistent messaging, budget allocation logic, and full-funnel coverage. Competitive monitoring and proactive identification of whitespace in the paid search landscape for our category. Requirements: 3–5 years managing Google Ads with direct hands-on ownership (not just reporting) Experience managing $7+ figures in annual US Google Ads spend Deep fluency across Search, Shopping, and Performance Max campaign types Strong command of Google Analytics 4, Merchant Center, and Google Ads editor Understands how to make data informed decisions based on MTA such as Triple Whale/Northbeam. Solid DTC metrics literacy: ROAS, blended CAC, MER, new vs. returning customer split, LTV Ability to build and maintain reporting dashboards without hand-holding Clear, confident communicator who can distill complexity for non-technical stakeholders Strong plus: Agency background with multi-client DTC or e-commerce portfolio at scale Hands-on experience with AI-native formats: AI Max, Demand Gen, PMax asset testing Who You Are: You're comfortable making judgment calls in ambiguous situations — you don't wait for perfect data to act. You think in systems, not just campaigns — you care about how paid search fits into the full growth engine. You're genuinely excited about where AI is taking paid media, not just tolerating it. You hold yourself accountable to outcomes, not just outputs — you know the difference between being busy and driving results. Why Join Comfrt? Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness. Work in a supportive, creative environment where your ideas and growth are valued. Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment. Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Apply To This Job