Paid Media Manager (Richmond)
About the role Our Paid Media Managers are responsible for developing and executing handcrafted digital marketing strategies on paid search, display, and paid social advertising channels. While much of your work will be independent, there are also plenty of opportunities to collaborate with fellow analysts, mentor junior team members, and receive ongoing training. We need someone who sees an ever-changing industry with challenges, obstacles, and puzzles to solve and says, “Bring it on!” What you'll do 3+ years experience in paid media campaign management 2+ years of experience with Google Analytics or other comparable web analytics platforms Experience managing campaigns across multiple digital advertising channels including paid search (Google Ads, Microsoft Ads), paid social (Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads), display (Google Display Network, Programmatic buys), video (YouTube Ads) etc. Extensive knowledge of paid search platforms and optimization tactics on Google AdWords and Bing Ads Google Analytics and Google Tag Manager experience is preferred Experience with programmatic platforms and media buys is a bonus! Expertise in performance paid media principles such as keyword targeting, audience segmentation, creative testing, bidding automation, conversion tracking, website optimization, and performance forecasting Proven success in optimization of paid media campaigns to hit CPA, ROAS, and other relevant client goals Experience analyzing, interpreting, compiling and presenting paid media campaign data to drive business decisions Advanced level skills in MS Office Suite and Google Suite, particularly in Excel and Google Sheets Excellent research and analytical skills Ability to multitask and thrive in a fast paced environment Advanced and courteous written, verbal, and visual communication skills Excellent time management and the ability to meet deadlines under pressure Extremely data- and detail-oriented Demonstrated ability with managing a full client workload consisting of mid-to-high complexity clients with respect to: Building strong relationships Prioritizing workload with minimal support Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support Presenting data and insights in a way that is logical, clear, and actionable with minimal support Creating effective meeting agendas and leading client meetings with minimal support Delivering core training Logging assigned client hours worked Meeting deadlines
Qualifications
Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance Build and maintain strong, deep client relationships with day-to-day contacts and to ensure high client retention and growth Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid/ppc digital marketing channels Actively manage and seek ways to improve account performance Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats. Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention Create a test hypothesis and implement landing page optimization tests to improve conversion rates Troubleshoot minor to complicated client issues independently and complex issues with support Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions Provide support for client services deliverables during the sales process for upsells and new business Stay on top of new and emerging industry trends, technologies, and platform advancements 4DWW Benefits Workshop Digital is an Inc. Best Workplaces 2023 and Virginia Best Places 2024 award winning company where we offer: Competitive salaries Fully remote Hybrid work option for Richmonders 3 months fully paid Parental Leave 8 hours of paid volunteer time per quarter Profit sharing 401k with 3% non-elective contributions A comprehensive health and wellness benefits package including 3 medical plans (with dental and vision insurance) Life insurance, short-term and long-term disability 2x a year company-wide meetup in Richmond, VA We are continuing our 12-month Four-Day Work Week (4DWW) Trial (January 1 through December 31, 2024). While our goal is to continue with the 4DWW, Workshop Digital is monitoring key performance indicators every month to assess how we are tracking. We will make a final decision closer to the trial’s end. In addition to the 46 shortened weeks from the 4 Day Work Week trial, Workshop Digital provides: 12 days of personal paid time off, 5 sick days, and 11 holidays. Salary Expected base salary range is $70,000 - $77,000 annually, based on experience Equal Opportunity and Inclusion Statement As an equity affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply. Apply To This Job