B2B Demand Generation Specialist ( ERP)
Role - B2B Demand Generation Specialist ( ERP) Work Mode - Remote ( for Filipino Citizen) Exp - 3 to 5 Years Shift timing - EST Working hours Job Role & Responsibilities
About the Role
We are looking for a B2B Demand Generation Specialist with hands-on experience in generating enterprise demand specifically for SAP and/or ServiceNow solutions. This role focuses on building qualified pipeline through targeted enterprise campaigns, not just lead volume. You will work on account-based marketing, multi-channel campaigns, and AI-driven optimization to drive meetings and opportunities. (CIOs, CTOs, HR Heads, etc.) Execute Account-Based Marketing (ABM) strategiesKey Responsibilities Enterprise Demand Generation (Core Focus) Plan and execute demand generation campaigns for: SAP services / implementations / integrations ServiceNow solutions / workflows Target enterprise accounts and decision-makers Campaign Execution (Multi-Channel) Run campaigns across: LinkedIn Ads (primary channel) Google Ads Email / outbound campaigns Drive campaigns for webinars, demos, case studies, and whitepapers Create messaging aligned with enterprise pain points Pipeline & Conversion Ownership Generate qualified leads → meetings → pipeline Work with SDR/Sales teams to improve: Lead quality Conversion rates Focus on pipeline impact, not just CPL AI & Optimization Use AI tools for: Ad copy and campaign messaging Audience targeting and segmentation Campaign optimization and insights Continuously improve performance using data Tracking & Analytics Manage tracking (UTMs, pixels, CRM integration) Analyze metrics (CTR, CPL, SQLs, pipeline value) Share insights and optimize campaigns Collaboration Work with content/design for enterprise-ready assets Align with sales on ICP, accounts, and feedback loops Technical background 3–5 years of experience in B2B Demand Generation / Performance Marketing Experience working in enterprise / IT services / SaaS environment Hands-on exposure to: SAP ecosystem OR ServiceNow platform (preferred) Strong experience in: LinkedIn Ads (must-have) ABM (Account-Based Marketing) B2B funnel management Proven ability to generate: Enterprise leads Qualified meetings Pipeline contribution Strong understanding of: Enterprise buying cycles Multi-stakeholder decision-making Minimum skills we look for Must Have Experience in enterprise demand generation Ability to target and engage enterprise decision-makers Strong ownership of pipeline and performance metrics
Nice to Have
Experience in SAP / ServiceNow ecosystem Experience in SaaS / IT services / consulting firms Familiarity with CRM tools (Salesforce, HubSpot, etc.) Exposure to AI tools (ChatGPT, Claude, Jasper, etc.) Apply To This Job