Experienced Customer Marketing Manager – Building Meaningful Customer Relationships and Driving Growth at arenaflex
At arenaflex, we're revolutionizing the way businesses connect with their customers and drive growth. As a Customer Marketing Manager, you'll play a critical role in shaping and executing strategies that strengthen relationships with our retail customers, promote advocacy, and support upsell and cross-sell opportunities. If you're passionate about building meaningful customer relationships and helping to build a customer-obsessed culture, we want to hear from you!
About arenaflex
arenaflex is an AI-powered frontline employee experience platform that gives business leaders and frontline teams the performance tools they need to communicate, learn, and work—all in one place. With streamlined communications, mobile learning, and digitized task management, arenaflex drives operational excellence while drastically improving the frontline employee working experience. Our platform is trusted by 350+ companies around the world, including MattressFirm, Michaels, GameStop, Lacoste, Lidl, Boots, Peloton, Pret, Puma, and Vans.
What We're Looking For
We're seeking an experienced Customer Marketing Manager who is passionate about building meaningful customer relationships and helping to build a customer-obsessed culture. As a key member of our team, you'll collaborate closely with Customer Success and Account Management teams to ensure that we're leveraging the marketing team to make every customer interaction and experience stronger.
Key Responsibilities
* Build and Strengthen Customer Relationships: + Partner with Customer Success and Account Management teams to design and implement tailored programs that enhance engagement and loyalty within larger customer accounts. + Develop and maintain strong relationships with key customer stakeholders to understand their needs and challenges.
- Standardise Approach for Comms and Engagement:
+ Collaborate with Customer Success team to define a standard approach for customer communication and engagement touch points. + Help to train team members on best-in-class approach.
- Drive Upsell and Cross-Sell Initiatives:
+ Partner with Customer Success, Product Marketing, and Account Management to develop and execute strategic campaigns and promotions that address the unique needs of customers to support upsell and cross-sell opportunities. + Analyze customer data to identify opportunities for upsell and cross-sell.
- Organise Customer Events:
+ Plan and execute events (virtual or in-person) to connect customers, share best practices, and foster a strong community of advocates. + Collaborate with cross-functional teams to ensure successful event execution.
- Support Customer Advocacy:
+ Collaborate with customers to showcase their success through testimonials, case studies, and speaking opportunities, amplifying their voices as champions of our solutions. + Develop and execute customer advocacy programs to drive customer engagement and loyalty.
- Metrics & Performance:
+ Define and track key metrics for customer marketing, including adoption rates, satisfaction scores, retention, and growth in partnership with the Customer Success teams. + Use data-driven insights to continuously optimize the customer experience.
- Enhance the Voice of the Customer Program:
+ Leverage customer insights and feedback to drive product improvements and refine strategies, ensuring we remain aligned with the needs of enterprise customers. + Collaborate with cross-functional teams to implement customer feedback and insights.
What You'll Need
* Proven experience in customer marketing or customer success at a SaaS company, ideally working with enterprise-level customers.
- Customer-obsessed mindset, with a deep understanding of customer needs and a passion for delivering exceptional experiences.
- Strong understanding of the needs and challenges of larger customer accounts, with the ability to develop tailored strategies to address them.
- Experience collaborating across Customer Success, Account Management, and Product teams to deliver results.
- Exceptional communication and organizational skills, with a track record of executing successful campaigns and events.
- Demonstrated success in driving upsell, cross-sell, and advocacy initiatives within a software or SaaS environment.
- A customer-centric mindset with a passion for creating exceptional experiences and building long-term relationships.
What We Offer
* Competitive salary range: $120,000 - $150,000 per year.
- Comprehensive benefits package, including medical, dental, and vision coverage, as well as a 401(k) matching program.
- Opportunity to work with a cutting-edge technology platform that's making a real impact in the industry.
- Collaborative and dynamic work environment with a team of passionate and talented professionals.
- Professional development opportunities, including training and coaching to help you grow in your role.
- Flexible work arrangements, including remote work options and flexible hours.
- Access to the latest technology and tools to help you succeed in your role.
- Recognition and rewards for outstanding performance and contributions to the team.
How to Apply
If you're passionate about building meaningful customer relationships and helping to build a customer-obsessed culture, we want to hear from you! Please submit your resume and a cover letter explaining why you're the perfect fit for this role. We can't wait to hear from you!
Equal Opportunity Employer
arenaflex is an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and we want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process, please do not hesitate to let us know. Apply for this job