Senior Manager, Customer Engagement - CRM at arenaflex
Join the arenaflex Team and Shape the Future of Customer Experience
Are you a seasoned marketing professional with a passion for driving customer engagement and loyalty? Do you have a proven track record of leading cross-functional teams and developing innovative strategies that drive business growth? If so, we want to hear from you! arenaflex is seeking a Senior Manager, Customer Engagement - CRM to join our team and help shape the future of customer experience.
About arenaflex
arenaflex is a global leader in the fast-food industry, with a rich history of innovation and customer satisfaction. Our relentless ambition is to stay ahead of what our customers want and realize further growth potential. We lead through our values centered on inclusivity, service, integrity, community, and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry, and planet.
Job Summary
The Senior Manager, Customer Engagement - CRM will play a critical role in driving customer engagement and loyalty through meaningful engagements and seamless experiences. This role will be responsible for developing and executing a customer-centric strategy that aligns with our overall business growth initiatives. The ideal candidate will have a strong background in marketing, customer experience, and CRM, with a proven track record of leading cross-functional teams and developing innovative strategies that drive business growth.
Key Responsibilities
* Act as alignment lead for cross-functional and agency partners to ensure digital customer engagement strategy aligns with overall US Marketing and arenaflex business growth initiatives
- Advocate for data-driven marketing, steering upstream customer data insights into total marketing strategy/planning (close partnership with customer insights/analytics to build techniques & capability)
- Drive lifecycle program strategy and tactics, inclusive of lifecycle communications and offers
- Build CRM strategy reflecting marketing priorities and digital ambitions
- Responsible for key agency relationships
- Heavy involvement in strategy conversations with leadership, influencing strategy, and leading execution of strategy with teams and Oos
- Develop and coach direct reports in order to improve efficiencies and performance
Qualifications
* Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred
- Minimum of 7 years of experience in marketing or a related field
- Strong leadership capabilities, including the ability to adapt to various constituencies
- Ability to contribute to, influence, and frequently lead cross-functional teams
- Experience leading and/or facilitating complex global organizational change, preferably in building, implementing, and sustaining people, finance, or technology programs or initiatives
- Strong storytelling with ability to adjust narrative based on depth of audience knowledge of topic
- Ability to influence and lead managers on the team with prioritization and strategic thought leadership
Benefits and Perks
* Health and welfare benefits
- 401(k) plan
- Adoption assistance program
- Educational assistance program
- Flexible ways of working
- Time off policies (including sick leave, parental leave, and vacation/PTO)
- Bonus eligible
- Long-term incentive eligible
Why Join arenaflex?
* arenaflex is a global leader in the fast-food industry, with a rich history of innovation and customer satisfaction
- We lead through our values centered on inclusivity, service, integrity, community, and family
- We offer a broad range of outstanding benefits, including a sabbatical program, tuition assistance, and flexible work arrangements
- We are committed to the diversity of our workforce and promote an inclusive work environment that creates feel-good moments for everyone
How to Apply
If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application through our website. We can't wait to hear from you!
Equal Employment Opportunity
arenaflex is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. arenaflex provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis. arenaflex provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Nothing in this job posting or description should be construed as an offer or guarantee of employment. Apply Job! Apply for this job