Experienced Marketing Lead (B2B/B2C), Customer Engagement – arenaflex – Remote

Job Summary:

arenaflex is seeking an experienced Marketing Lead (B2B/B2C), Customer Engagement to join our dynamic team. As a key influencer in our organization, you will be responsible for developing and implementing marketing initiatives that drive utilization and growth of arenaflex services. This pivotal role requires a unique blend of B2B and B2C marketing agility, and you will be the driving force behind presenting, developing, and facilitating growth marketing strategies to our health plan, hospital systems, and large employers. If you have a keen understanding of go-to-market plans, excellent communication skills, and a passion for driving business growth, we encourage you to apply for this exciting opportunity.

About arenaflex:

arenaflex is a leading provider of innovative solutions in the healthcare industry. Our mission is to improve health and increase vitality by creating pharmacy, care, and benefit solutions that make a meaningful difference in people's lives. We are committed to relentless innovation, and our team is dedicated to driving growth and improving lives. Join us in shaping the future of healthcare and making a lasting impact.

Key Responsibilities:

As a Marketing Lead (B2B/B2C), Customer Engagement, you will be responsible for:

• Developing and implementing marketing initiatives that drive utilization and growth of arenaflex services
• Building and presenting go-to-market plans to our health plan, hospital systems, and large employers
• Creating client communication campaigns that adapt to client needs while forming an impactful and scalable plan
• Monitoring and analyzing the impact of incentives to enhance the effectiveness of campaigns
• Developing strategic business plans designed to drive utilization within the client's culture while maintaining arenaflex's brand initiatives
• Partnering with account managers to track and analyze the impact of marketing plans
• Driving client member engagement and tracking progress of clients' activation and utilization
• Serving as a marketing subject matter expert during sales lead and new client integration process, and providing phone support for client calls
• Conducting trainings for client benefit managers, HR representatives, and employees
• Reference reporting platforms to track the success of campaigns and adjust strategies if needed to ensure the highest level of campaign effectiveness
• Working closely with account managers to schedule calls and take action to improve performance
• Attending health fairs, trade shows, and corporate events to educate participants and reinforce engagement
• Interacting with clients on calls and assisting account managers as needed
• Serving as the liaison to clients for presentations and trainings to introduce and reinforce the services and advantages of arenaflex
• Reinforcing brand guidelines of arenaflex for materials, presentations, and practices both internally and externally
• Discovering the root cause and solutions when issues arise, and maintaining a calm and methodical approach to resolving the issue
• Reaching out to clients to set appointments and develop strategies for engagement

Essential Qualifications:

* Bachelor's degree or better in marketing, health services, business, or related field

• 8+ years of B2B and B2C marketing expertise, account management, and/or other relevant experience
• Independent self-starter with the ability to work within a fast-paced team environment
• Demonstrated ability to communicate, present, and influence credibly and effectively at all levels of the organization, including executive and C-level
• Experience delivering marketing campaigns and client-focused solutions based on customer needs
• Proven ability to manage multiple projects at a time while paying strict attention to detail
• Strong listening, negotiation, and presentation skills
• Accountable, proactive, and thoughtful with high attention to detail, follow-through, and strategic problem-solving skills
• Strong public speaking and presentation skills, and ability to generate strong external relationships
• Ability to partner with and earn respect of both sales and account managers
• Demonstrated experience with integrated print, email, social media, and digital marketing

Preferred Qualifications:

* Experience with public speaking to large groups comfortably

• Above-average skills in the Microsoft Office suite, including PowerPoint and Excel
• Excellent skills in verbal communication and written communication
• Demonstrated ability to present to clients and meet deadlines

Work Environment and Culture:

arenaflex is a remote-friendly organization, and this role will be based remotely. You will be required to have a reliable internet connection with speeds of at least 10Mbps download/5Mbps upload. Our team is dedicated to innovation, collaboration, and making a meaningful impact in the healthcare industry. We value diversity, equity, and inclusion, and are committed to creating a workplace that is welcoming and inclusive for all.

Compensation and Benefits:

arenaflex offers a competitive compensation package, including a salary, benefits, and perks. We also offer opportunities for career growth and professional development, as well as a comprehensive benefits package that includes health, dental, and vision insurance, 401(k) matching, and paid time off.

How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter to [insert contact information]. We look forward to hearing from you!

Equal Employment Opportunity:

arenaflex is an equal employment opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and respectful of all individuals, regardless of their background, culture, or identity. If you require reasonable accommodation in completing the online application process, please email [insert contact information] for support.

Tobacco-Free Policy:

arenaflex has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State. Apply for this job