Experienced Customer Insights Associate Director – Driving Business Growth through Data-Driven Strategies at arenaflex

At arenaflex, we're on a mission to revolutionize the way we understand and engage with our customers. As a Customer Insights Associate Director, you'll play a pivotal role in shaping our brand strategies and enhancing brand perception through data-driven insights. If you're a strategic thinker with a passion for analytics and a knack for uncovering consumer insights, we want to hear from you.

About arenaflex

arenaflex is a leading innovator in the industry, dedicated to harnessing the power of data and technology to drive business growth and customer satisfaction. With a strong focus on customer-centricity, we're constantly seeking new ways to understand and meet the evolving needs of our customers. As a Customer Insights Associate Director, you'll be part of a dynamic team that's passionate about using data to inform business decisions and drive competitive advantage.

Responsibilities

As a Customer Insights Associate Director at arenaflex, you'll be responsible for:

• Partnering with senior leaders: Collaborate with our senior leadership team to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations efforts.
• Designing custom research: Design custom research in support of our Brand Measurement Trackers to yield actionable insights that drive brand strategies.
• Guiding research agency teams: Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.
• Leading cross-functional teams: Lead a cross-functional team in preparing the Annual State of the Brand report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand.
• Managing research agency partners: Manage research agency partners for custom research projects from scoping to delivery, focusing on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
• Partnering with sponsorship teams: Partner with our sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
• Collaborating with CSR teams: Collaborate with our Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.

Requirements

To be successful in this role, you'll need:

• Eight or more years of relevant experience: Demonstrated through one or a combination of work and/or military experience, or specialized training.
• Knowledge of media monitoring and analysis tools: Familiarity with media monitoring and analysis tools is essential for this role.

Nice-to-haves

While not essential, the following skills and experiences would be highly valued:

• Strong analytical and data interpretation skills: The ability to analyze complex data sets and provide actionable insights is crucial for this role.
• Excellent written and verbal communication skills: Effective communication is key to success in this role, as you'll be working closely with senior leaders, research agency teams, and other stakeholders.
• Ability to work independently and as part of a team: As a Customer Insights Associate Director, you'll need to be able to work independently and as part of a team to deliver high-quality results.
• Designed small and large-scale research projects: Experience designing and managing research projects, including primary and secondary data collection, is highly valued.
• Proven experience in conducting market research for PR purposes: A track record of conducting market research for public relations purposes is essential for this role.
• Analyzed data from multiple sources: Experience analyzing data from multiple sources and providing insights and recommendations tailored to different functions and levels is highly valued.
• Experience with marketing communications and mobile, digital, and social media platforms: Familiarity with marketing communications and mobile, digital, and social media platforms is essential for this role.
• Experience managing people and teams: Experience managing people and teams, either via direct reporting or influence, is highly valued.
• Experience with both Consumer and B2B audiences: Experience working with both consumer and B2B audiences is essential for this role.

Benefits

As a valued member of the arenaflex team, you'll enjoy a range of benefits, including:

• Health and wellness benefits: Comprehensive health and wellness benefits to support your physical and mental well-being.
• Short-term incentives: Opportunities to earn short-term incentives and bonuses for meeting and exceeding performance targets.
• 401(k) Savings Plan: A 401(k) savings plan to help you plan for your future.
• Stock incentive programs: Opportunities to participate in stock incentive programs and own a piece of arenaflex.
• Paid time off: Generous paid time off to relax, recharge, and pursue your passions.
• Parental leave: Comprehensive parental leave policies to support you and your family.
• Adoption assistance: Adoption assistance to help you build your family.
• Tuition assistance: Tuition assistance to support your ongoing education and career development.
• Other incentives: A range of other incentives and benefits to recognize and reward your hard work and dedication.

How to Apply

If you're a strategic thinker with a passion for analytics and a knack for uncovering consumer insights, we want to hear from you. Apply now to become a Customer Insights Associate Director at arenaflex and join our dynamic team of innovators and thought leaders. Apply for this job