Sr Sales Manager (Walmart, Sam's Club, Costco)

About Us

AX Beauty is the beauty division of American Exchange Group, dedicated to creating and curating innovative, trend-driven beauty products that resonate with today’s diverse consumers. With a portfolio of owned and licensed brands, we bring a fashion-forward, retail-savvy approach to the beauty space—merging industry insight with bold creativity and smart strategy. At our corporate headquarters, the AX Beauty team is made up of passionate professionals across product development, marketing, sales, and operations. We collaborate closely to build brands that are both meaningful and marketable—always with an eye on quality, performance, and consumer relevance. This is a fast-paced, entrepreneurial environment where ideas move quickly from concept to shelf. If you're energized by innovation, thrive in a collaborative culture, and want to be part of shaping what’s next in beauty, AX Beauty is the place to grow your career. Visit our website at https://axbeauty.com/ Position Summary The Sr Sales Manager – Strategic Retail Accounts is responsible for leading the commercial strategy, growth, and full P&L ownership of key retail partnerships including Walmart, Sam’s Club, and Costco. This role serves as the primary strategic leader for these accounts, driving revenue growth, category expansion, and long-term retail partnerships. The Sr Sales Manager will develop and execute account strategies that expand distribution, accelerate velocity, and position the company as a category leader within the beauty and personal care space. This role requires a highly strategic sales leader who combines strong retailer relationships with analytical rigor, operational discipline, and the ability to influence cross-functional teams. This individual will work closely with brand, marketing, operations, supply chain, and product development teams to bring new innovations to market and ensure flawless execution across all retailer programs. The ideal candidate has deep experience managing Walmart, Sam’s Club, and/or other Club and Mass accounts within the beauty or personal care industry and brings a proven track record of driving significant retail growth, managing trade investments, and maintaining strong profitability across large national retail accounts. Essential Duties and Responsibilities The essential functions include, but are not limited to, the following: Strategic Account Leadership & P&L Ownership

• Own the full P&L responsibility for Walmart, Sam’s Club, and Costco accounts including revenue, margin performance, promotional investment, and overall profitability.
• • Develop and execute long-term strategic growth plans for each account aligned with company objectives.
• • Manage and monitor account-level dilution budgets, including promotional spend, markdown allowances, and retailer program investments.
• • Ensure promotional strategies and retailer investments align with budget targets and profitability goals.
• • Track actual dilution and trade spend against planned budgets and proactively identify risks or opportunities.
• • Work cross-functionally with finance and leadership to ensure sales growth strategies support margin targets and financial objectives.
• • Lead negotiations related to assortment, pricing, promotions, and retailer programs.
• • Establish the company as a strategic partner and category leader within each retailer.

Retailer Relationship Management

• Build and maintain strong relationships with merchants, category managers, and cross-functional retailer teams.
• • Serve as the primary point of contact for all retailer communication and partnership initiatives.
• • Lead preparation and delivery of line reviews, business reviews, and strategic presentations.
• • Represent the company in retailer meetings and drive alignment on growth initiatives. Serve as the primary point of contact for all retailer communication and partnership initiatives.
• • Ensure all retailer requirements and compliance processes are executed accurately and on time. Oversee item setup, retailer documentation, forms, and portal management.
• • Maintain clear visibility on program timelines, promotional calendars, and launch execution.

Sales Analytics & Business Insights

• Analyze POS data, retailer scorecards, and internal sales reporting to drive informed business decisions.
• • Monitor and evaluate trade spend effectiveness, promotional ROI, and dilution impact on account profitability.
• • Track performance against revenue, margin, and dilution targets and provide regular business updates to leaders

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