Sr. Manager, Growth Marketing & Content
About the Role
Neighborhoods.com and 55places.com are built on a simple but powerful belief: the neighborhood and community you belong to matters more than the house you live in. Our content is the bridge between that belief and the people searching for their next home and community — and we're looking for a leader to make that bridge stronger, smarter, and more impactful than ever. As Sr. Manager of Growth Marketing & Content, you will lead the evolution of our content organization from a production-oriented team into a modern, revenue-connected content engine. You will own the strategy and execution across personalized email campaigns, blog and social content, regional and market-based content, and community creation and publishing — with a clear mandate to drive measurable impact at every stage of the customer journey from MQL engagement through to sale. This is a builder's role. You will inherit a team and a body of work with real foundations, and you will reimagine how that work is done — modernizing tooling, removing workflow chokepoints, reducing over-reliance on legacy processes, and developing the team around you. You will work closely with numerous growth leaders at the company including the Director of Sales and the Director of Customer Engagement, and you will have a dotted-line relationship with the lifecycle email and HubSpot execution team to ensure creative content strategy flows seamlessly into deployment and personalization. This role is 100% remote. This is a W-2 salary position with benefits. Candidates must be eligible to work in the US for any employer; we are unable to sponsor visas. What You'll Own Growth Marketing & Campaign Content - Lead the development of personalized email campaign content that includes geo and stage based personalization to drive customer conversion, working in close partnership with the customer growth, HubSpot execution team and Customer Engagement team - Build and execute a content calendar across blog and social channels — seasonal, monthly, and thematic — designed to speak to our customer personas to drive MQL engagement and support conversion - Develop regional, market-based and persona-based content strategies that support the sales team in moving customers through to close - Define content briefs, messaging frameworks, and campaign narratives that are handed off cleanly to execution teams Community Creation & Publishing - Oversee the creation, accuracy, and publication of community and property profile pages across 55places.com and Neighborhoods.com - Delegate day-to-day community page production to team members and contractors within the on-site content organization - Ensure community content is SEO-optimized, accurate, and published on schedule — while shifting your own time from production to strategy and quality oversight - Own the community content refresh roadmap, prioritizing markets and segments that drive the highest qualified customer impact Content Strategy & Operations Modernization - Identify and resolve structural workflow chokepoints that constrain content velocity - Lead the transition away from waterfall editorial processes toward an agile, audience-first content model - Evaluate, introduce, and champion modern content tooling — including AI-assisted creation, automation, and distribution platforms — to increase team output without proportional resource growth - Reduce over-reliance on ad hoc freelance production by building scalable, repeatable content systems - Align content themes to user intent, ensuring organic keywords/phrases/FAQs are featured to drive SEO, AEO, GEO Team Leadership & Cross-Functional Partnership - Directly manage and develop employees and contractors within the on-site content organization, with responsibility for performance, development, and workload across the team - Provide creative direction and content strategy guidance to the lifecycle email execution team (dotted line) - Partner leaders at the company including the Director of Sales and Director of Customer Engagement as a key stakeholder in campaign planning, lead nurturing strategy, and market content needs - Build a team culture rooted in creative excellence, revenue accountability, and continuous improvement How Success Is Measured - Customers at the Marketing Qualified Lead stage - engagement rates from blog, social, and email content - Conversion of customers at the Marketing Qualified Lead stage → Sales Qualified Lead stage on contribution from email campaigns - Community page publication volume, accuracy, and SEO performance (organic traffic, keyword rankings) - Content velocity — output per team member over time - Organic reach through organic social, organic search and LLMs - Reduction in workflow bottlenecks and ticket resolution times - Freelancer and contractor cost efficiency - Quality and consistency of content across all channels and markets What We're Looking For You must have: - Experience in content marketing, growth marketing, or a com Apply tot his job Apply To this Job