Content Marketing Lead (Enterprise WordPress)

rtCamp is looking for a Content Marketing Lead who can elevate our brand narrative, strengthen our authority in the WordPress and open-source software ecosystem for the enterprise market, and build a content engine that consistently drives qualified demand. This role is ideal for someone who deeply understands WordPress, enterprise digital experience challenges, and content-led growth.

Key Responsibilities

• Brand Positioning & Narrative Leadership:
• Understand rtCamp’s positioning in the enterprise WordPress market—performance, engineering quality, managed services, and platform capabilities.
• Build and maintain a consistent narrative across blogs, case studies, landing pages, videos, and thought leadership.
• Ensure all content reinforces rtCamp as a premium WordPress engineering partner trusted by global enterprises.
• Content Strategy, Planning & Editorial Leadership:
• Plan content across TOFU–MOFU–BOFU based on SEO opportunities, competitive insights, and buyer pain points.
• Build and own the editorial calendar for WordPress-focused content (technical blogs, case studies, migration guides, performance pieces, growth engineering content, etc.).
• Create detailed outlines for writers and ensure drafts adhere to SEO + editorial guidelines.
• Review and refine content before publishing - ensuring clarity, accuracy, and strategic alignment.
• SEO-Driven Content Growth:
• Partner closely with SEO specialists to meet organic visibility and ranking goals specifically around WordPress enterprise keywords.
• Develop pillar + cluster content strategies on topics like performance, headless WordPress, decoupled architectures, WordPress for media, WordPress migrations, WordPress DevOps, AI in WordPress etc.
• Integrate SEO/AEO requirements in to content and deliver search intent fulfillment.
• Continuously optimize existing content to improve rankings, authority, and conversions.
• Cross-Functional Collaboration (Sales, Delivery, Client Teams):
• Work with sales and client delivery teams to understand key buyer conversations, objections, and narratives that influence enterprise decisions.
• Convert these insights into content topics, messaging angles, and editorial priorities.
• Support sales with well-positioned content that reduces friction in the buying journey.
• Editorial Governance & Quality Control:
• Define and implement writing guidelines for WordPress-first content.
• Maintain consistency in tone, accuracy, and quality across all writers and contributors.
• Guide, mentor, and review work from writers, publishers and designers.

Must Haves Apply even if you don’t tick all the boxes or even if you have a niche expertise within the role.

• 6–12 years in content marketing, editorial strategy, or B2B tech storytelling.
• Experience working at or with enterprise WordPress agencies.
• Deep understanding of WordPress, its ecosystem, enterprise use cases, technical concepts, and real-world implementations.
• Strong experience writing and editing technical content—performance, security, engineering workflows, platform architecture, migrations, DevOps, etc.
• Ability to build SEO-aligned content plans and achieve measurable keyword + traffic goals.
• Proven experience collaborating with SEO, sales, engineering, and delivery teams.
• Exceptional writing and editing capabilities.

Good-to-Haves

• Familiarity with hosting platforms (Pantheon, WPVIP, Altis, WordPress.com, etc.).
• Understands North American market.
• Understanding of enterprise search behavior and ICP-specific pain points.
• Knowledge of analytics tools like GSC, GA4, Looker Studio.
• Experience managing content teams or external contributors.

What Success Looks Like

• Consistent production of high-quality WordPress-specific content that drives revenue, not just traffic.
• Stronger rankings and visibility for enterprise WordPress keywords.
• Clear, authoritative, and consistent editorial voice that matches rtCamp’s premium positioning.
• Content that resonates with enterprise buyers and shortens sales cycles.
• A repeatable, scalable content engine supported by SEO and sales alignment.

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