Senior Customer Relationship Marketing Manager – Driving Engagement and Growth at arenaflex
At arenaflex, we're passionate about revolutionizing the way we connect with our customers and drive business growth through innovative marketing strategies. As a Senior Customer Relationship Marketing Manager, you'll play a pivotal role in developing and executing engagement campaigns that foster a deeper connection with our most active and pet-obsessed customers. If you're a customer-centric and data-driven marketing expert with a passion for email and direct marketing, we want to hear from you!
About arenaflex
arenaflex is a leading e-commerce company that's changing the way people shop for pet food and supplies. With a strong focus on customer satisfaction and a commitment to innovation, we're dedicated to providing our customers with an exceptional shopping experience. Our team is passionate about creating a culture that values diversity, inclusion, and collaboration, and we're looking for like-minded individuals to join our team.
Job Summary
As a Senior Customer Relationship Marketing Manager, you'll be responsible for developing and executing multi-channel marketing campaigns that drive customer engagement and incremental sales. You'll work closely with our internal product marketing resources, experimentation team, and data science team to ensure that our marketing strategies are data-driven, customer-centric, and aligned with our business goals. If you're a marketing expert with a passion for email and direct marketing, we want to hear from you!
Key Responsibilities
* Develop and execute multi-channel marketing campaigns that drive customer engagement and incremental sales, with a focus on email campaigns to drive the food business at arenaflex.
- Run complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing.
- Work with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking.
- Deep dive different data streams to ensure correctness of targeting and build sensitivity models to size opportunity and risk associated with proposed initiatives.
- Work with experimentation team to craft strategic vision and roadmap for automation and leverage CRM data to drive personalized and contextual experiences to increase customer engagement.
- Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings.
- Drive a customer-first approach to all experiences and effectively partner across the organization: integrated marketing, engineering, product management, merchandising, and supply chain.
- Stay up-to-date on email and push best practices, technologies, and trends, and work with data science and experimentation team to create and implement advanced customer segmentation models to improve audience targeting.
What You'll Need
* A passion and track record for customer-centric marketing and 7+ years of email and/or direct marketing experience; e-commerce preferred.
- Bachelor's degree, Master's a plus, and strong analytical skills with the ability to interpret and identify insights through data.
- Hands-on experience designing and implementing campaigns through an enterprise ESP (ideally Braze) and deep understanding of how to enable behavioral, demographic, and transactional data to drive personalization.
- Experience with email optimization and personalization platforms and project management tools (JIRA) required, and strong communication skills (verbal and written) with the ability to clearly articulate information that influences data-driven business decisions.
- Proven experience in an email management function and outstanding attention to detail, and knowledge of SQL, Tableau, and other data analytics tools.
- Experience working with a Customer Data Platform (CDP) and understanding of incrementality testing, statistical significance, and lifetime value.
Bonus
* E-commerce or CPG marketing background is a plus, and experience working with Braze or Moveable ink is a bonus.
- Knowledge of the pet food industry is also a plus.
Why Join arenaflex?
* arenaflex is committed to equal opportunity and values and embraces diversity and inclusion of all Team Members.
- We offer a dynamic and collaborative work environment, with opportunities for growth and development.
- Our team is passionate about creating a culture that values innovation, creativity, and customer satisfaction.
- We offer competitive compensation and benefits, including a comprehensive health insurance package, 401(k) matching, and paid time off.
How to Apply
If you're a customer-centric and data-driven marketing expert with a passion for email and direct marketing, we want to hear from you! Please submit your application, including your resume and a cover letter, through our website. We can't wait to hear from you!
Contact Us
If you have a question regarding your application, please contact [email protected]. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected]. Access arenaflex's Customer Privacy Policy and California CPRA Job Applicant Privacy Policy To access arenaflex's Customer Privacy Policy, please click here. To access arenaflex's California CPRA Job Applicant Privacy Policy, please click here. Apply for this job