Web Content & Digital Merchandising Lead
Position Summary
The Web Content & Digital Merchandising Lead is responsible for overseeing website content strategy, execution, and digital merchandising to drive conversion, engagement, and revenue growth. This role combines creative storytelling with data-driven merchandising to ensure the site delivers a compelling, on-brand, and optimized shopping experience.
Key Responsibilities
Web Content Strategy & Execution
- Own and manage all website content including homepage, landing pages, product descriptions, and campaign pages
- Develop and execute content calendars aligned with marketing campaigns and product launches
- Ensure brand voice, tone, and visual consistency across all digital touchpoints
- Partner with creative, marketing, and product teams to produce engaging content
Digital Merchandising
- Manage site merchandising including product placement, categorization, and collection curation
- Optimize product sorting, filters, and on-site search to improve user experience and conversion
- Monitor inventory levels and adjust merchandising strategies accordingly
- Launch and maintain promotional campaigns, pricing updates, and featured assortments
Performance & Optimization
- Analyze site metrics (conversion rate, AOV, bounce rate, engagement) to inform decisions
- Conduct A/B testing on content, layouts, and merchandising strategies
- Identify opportunities to improve the customer journey and checkout funnel
- Leverage data insights to continuously refine site performance
Cross-Functional Collaboration
- Work closely with marketing, operations, and customer experience teams to align priorities
- Coordinate with developers or platform partners for site updates and enhancements
- Support email, paid media, and social campaigns with aligned site content
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
- 3–5+ years of experience in e-commerce, digital merchandising, or web content management
- Experience with e-commerce platforms (e.g., Shopify, Magento, BigCommerce, or similar)
- Strong understanding of UX/UI best practices and customer journey optimization
- Proficiency in analytics tools (Google Analytics, etc.)
- Experience with CMS tools and basic HTML/CSS is a plus
Key Skills
- Strategic thinking with strong execution skills
- Data-driven decision making
- Strong visual and content merchandising instincts
- Attention to detail and organization
- Ability to manage multiple projects and deadlines
- Collaborative and cross-functional communication
Work Environment
- Fast-paced, collaborative environment focused on growth and innovation
- Mix of creative and analytical work