Manager, Member Engagement & Development
IAB Tech Lab is an organization that empowers the media and marketing industries to thrive in the digital economy. They are seeking a Manager of Member Engagement & Development to drive revenue growth and manage member relationships through engagement strategies and collaboration with various internal teams.
Responsibilities
- Partner with the Senior Director to manage a portfolio of current and prospective agency and brand members, driving retention, expansion, and new business
- Build and execute member engagement strategies, including outreach, calls, and email campaigns to increase participation
- Develop deep, multi-layered relationships with members going beyond revenue to connect them into IAB’s broader work (policy, standards, etc.)
- Help sell and promote IAB sponsorships, training programs, and certifications
- Maintain and grow a strong pipeline of new members, with clear next steps and targets
- Collaborate closely with the Events team to deliver integrated and high-quality member experiences
- Partner across internal teams (Events, Professional Development, Policy, Tech Lab) to ensure members are connected to the right opportunities
- Maintain strong CRM discipline (Salesforce)—tracking activity, contacts, pipeline, and next steps
- Drive account planning and follow-through across priority accounts
- Engage with members, partners, and industry leaders to gather market intelligence and insights
- Stay on top of industry trends, company movements, and opportunities to inform outreach and strategy
- Support executive-level relationship building through preparation, follow-ups, and coordination
- Help ensure a seamless member experience, resolving issues and improving processes along the way
- Contribute to team success by mentoring junior team members as you grow in the role
Skills
- Experience in sales or business development
- Ability to build relationships and drive revenue growth
- Strong communication skills for outreach, calls, and email campaigns
- Ability to develop deep, multi-layered relationships with members
- Experience in selling and promoting sponsorships, training programs, and certifications
- Strong pipeline management skills with clear next steps and targets
- Collaboration skills to work with internal teams
- Strong CRM discipline, specifically with Salesforce
- Ability to drive account planning and follow-through
- Ability to gather market intelligence and insights
- Knowledge of industry trends and company movements
- Experience in executive-level relationship building
- Ability to ensure a seamless member experience
- Mentoring skills for junior team members
- Interest in media, marketing, and advertising
- Ability to connect value to client needs quickly
- Persistence and organization
- Thrives in a fast-paced, high-exposure environment
- Hungry, coachable, and driven attitude
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