Market Launcher
About Luo
Luo is one of the fastest-growing FX and cross-border payments companies in Africa. We help African businesses pay their international suppliers faster, more transparently, and more competitively than traditional solutions.
After becoming a leading player in a few markets in record time, we are now ready to open new markets across the continent.
Role Overview
As a Market Launcher, you will open new markets for Luo in Africa.
This role comes with a lot of ambiguity. You'll land in a new country with a few clients, no team, and no established processes. Your job is to figure it out, fast. You need to thrive in that kind of environment.
The mission: launch the market, prove demand, build momentum, and grow it to the point where we hire a dedicated local team to take over.
Key Responsibilities
Identify and evaluate new African markets for expansion (regulatory landscape, demand, competition, payment infrastructure).
Develop and execute a go-to-market plan for each new country.
Be the first commercial presence on the ground: prospect, pitch, and sign the first clients.
Build relationships with local partners, banks, and regulators as needed.
Set up the operational and commercial foundations for a sustainable local business.
Grow the market to the point where it justifies a local team.
Feed insights back to HQ to shape product, pricing, and compliance strategy for each market.
What We're Looking For
Proven experience launching or scaling a business in new markets in Africa.
You genuinely thrive in ambiguity, you don't wait for instructions, you create the path.
Strong entrepreneurial mindset, comfortable building from zero with limited resources.
Experience in fintech, FX, payments, or financial services is a strong plus.
Excellent networking and relationship-building skills across cultures.
Willingness to travel frequently across the continent.