Paid Media Strategist
We are seeking a Paid Media Strategist to join our growing team.
What you will do
The candidate must be flexible and able to multitask across a variety of tasks, to include:
- Hands-on management of paid media efforts across multiple digital media channels - including paid search, paid social, display and/or online video channels
- Management of keywords, bidding and budgeting, audience creation and segmentation
- Optimize campaigns to achieve desired goals for traffic, conversions and efficiency
- Perform campaign analysis and generate ideas for optimization and testing
- Monitor the effectiveness of landing pages, ad copy, keywords, audiences and creative asset through testing
- Troubleshoot performance issues and provide actionable solutions
- Develop reporting based on client’s performance KPIs and interpret trends into actionable insights
- Conduct digital media audits to proactively identify new opportunities
- Provide strategic recommendations for client growth
- Stay abreast of the latest media best practices, strategies, news, and algorithm updates
- Maintain a relationship with vendors on behalf of the client and agency
- Work collaboratively across agency disciplines (strategy, analytics) and key stakeholders
What you should have
- 4-year degree in Marketing, Advertising, Business, Communications, English, or other relevant discipline
- 3+ years of hands-on experience in media planning and buying
- Paid search and paid social experience required
- Ability to analyze data and find opportunities and insights
- Knowledge of Google Analytics with hands-on experience
- Ability to work fast without compromising quality or accuracy
- Strong oral, written, and interpersonal communication skills required
- Well-organized with a strong attention to detail
- Possess a strong work ethic with an entrepreneurial spirit
- A “take charge” attitude that can wear many hats across multiple roles