Director of Analytics and Performance
About the role
Swoop is seeking a results-driven Analytics and Performance Director to join our Client Services team. You will report to the Senior Director of Analytics and Performance, with a primary focus on our top 15 most strategic clients within the healthcare data segment business. This is a high-impact, internal and client-facing role where you will collaborate with pharmaceutical brands, leading agencies, healthcare data partners, and internal teams to deliver measurable performance and insights.
You’ll serve as a key bridge between campaign data and strategic decision-making — aggregating, analyzing, and optimizing digital campaign performance. Success in this role requires strong analytical expertise, excellent communication skills, and confidence in working with both agencies and direct-to-client partners in the healthcare and pharmaceutical advertising space. You will have the opportunity to work with Swoop’s award-winning product on AI projects.
What you'll do
- Serve as the performance strategist for Swoop’s most strategic healthcare clients, managing campaign analytics from data collection through insights and delivery.
- Analyze campaign reports, monitor trends, and proactively identify and address underperformance or opportunities.
- Partner with the Sales and Account Management teams to synthesize performance metrics and measurement definition, and present high-impact recommendations to clients and internal leadership.
- Lead audience-segment creation strategies, aligned with third-party measurement vendors and proposed rule changes, to improve outcomes.
- Act as a consultative partner to agencies and brand teams, providing education and guidance on best practices for targeting, optimization, and measurement.
- Juggle multiple high-priority accounts and internal initiatives with precision, timeliness, and a collaborative mindset.
Qualifications
- 6+ years of experience in digital or programmatic advertising, preferably in analytics, performance strategy, or account services
- A strong understanding of healthcare data metrics, medical terminology (ICD-10, CPT, Rx, etc.), and campaign performance measurement
- A strong understanding of and experience with healthcare marketing measurement methods (IQVIA, Crossix, Ipsos, MMM model, etc.)
- Experience navigating strategic conversations with both agencies and client-direct pharma/healthcare partners
- Familiarity with the programmatic advertising ecosystem, including DSPs and ad verification tools
- Advanced analytics and Excel skills and proficiency across the Microsoft 365 suite
- Ability to manage and scale analytics functions as business needs evolve
- Outstanding communication, presentation, and storytelling skills with data
- Exceptional attention to detail, follow-through, and a solutions-oriented mindset
- Experience in fast-paced, high-growth, or start-up environments
- A Bachelor’s degree or equivalent experience