Performance Marketing Specialist (Paid Media - Meta Focused)
Job Title: Performance Marketing Specialist (Paid Media - Meta Focused)
Nature: Remote
Location: Karachi - Shahre Faisal
Experience Required: Minimum 3 Years
About the Role:
We are seeking a highly skilled Performance Marketing Specialist (Paid Media - Meta Focused) with proven experience in managing paid advertising campaigns for both service-based and e-commerce businesses. The ideal candidate will be adept at strategizing, executing, and optimizing Meta (Facebook and Instagram) ads to drive lead generation, sales, and brand awareness across various funnel stages. You’ll work cross-functionally with creative, content, and analytics teams to deliver strong, measurable results.
Key Responsibilities:
- Plan, launch, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks.
- Develop separate funnel strategies tailored to both service offerings and e-commerce products.
- Manage and optimize ad spend to meet KPIs (CPL, ROAS, CPA, etc.) across various audience segments and campaign objectives.
- Implement and manage tracking tools including Meta Pixel, Conversions API, and custom events for both service-based and e-commerce goals.
- Create and test ad creatives and copy aligned with different customer journeys (lead generation for services vs. direct conversion for products).
- Conduct A/B and multivariate tests to optimize creatives, targeting, placements, and bidding strategies.
- Analyze campaign data using Meta Ads Manager, Google Analytics, and third-party tools to generate insights and performance reports.
- Collaborate with internal teams (design, content, CRO, dev) to improve landing pages and user flow.
- Stay updated with Meta platform updates, privacy changes.
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 3 years of hands-on experience in managing Meta Ads for both service-based and e-commerce businesses.
- Demonstrated ability to scale campaigns and optimize performance at various stages of the customer funnel.
- Strong understanding of full-funnel marketing strategies, lead gen forms, remarketing, and dynamic product ads (DPA).
- Proficiency in Meta Ads Manager, Facebook Business Manager, Google Analytics, and other tracking tools.
- Experience in setting up Meta Pixel and Conversions API for accurate event tracking.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and copywriting skills.
- Prior experience working with software houses, SaaS products, or digital agencies.
- Strong understanding of B2B lead generation funnels.
- Experience managing high-budget ad campaigns in competitive markets.
- Knowledge of programmatic advertising and advanced audience segmentation.
- Certification in Meta Ads, Google Ads, HubSpot or GHL is a strong plus.
- Market competitive compensation package.
- A fun, entrepreneurial start-up environment.
- Mentoring and coaching in an environment that provides support to help you succeed.
- Paid leaves.
- Health Insurance.
- Employee perks.
- A diverse and international team.
- An entrepreneurial environment with room for growth.
- Ongoing professional training and mentorship.
- Career growth opportunities in a global, innovative company.
- A collaborative and results-driven team culture.