CRM and Loyalty Specialist
Noodles & Company is a restaurant chain focused on creating meaningful connections through food. They are seeking a CRM & Loyalty Specialist to support the strategic creation and execution of customer relationship and loyalty initiatives that influence guest behavior and drive sales across loyalty members.
Responsibilities
- Support the development of loyalty and CRM strategies that drive member growth and engagement by actively participating in the monthly calendar planning with internal teams and agency partners
- Lead the tactical development and execution of Loyalty and CRM campaigns, including calendar management, campaign and creative briefs, proofing, A/B testing, audience segmentation, and deployment across email, push, and SMS
- Conduct thorough QA across creative, audience selection, offer configuration, and deployment to ensure a seamless guest experience and operational accuracy
- Assist in the execution and optimization of automated lifecycle programs (welcome, engagement, reactivation, birthday, etc.), ensuring journeys are functioning properly, optimized regularly, and aligned to guest behavior and business priorities
- Coordinate and maintain the details of the Loyalty and CRM campaign calendar in partnership with your manager and agency leads
- Analyze campaign performance and the CDP to provide weekly, monthly, and ad hoc insights, including campaign recaps, learnings, and optimization opportunities
- Support personalization efforts across key guest touchpoints by leveraging customer data and A/B test results to recommend new or enhanced ways to improve performance through more effective communication
- Support achievement of loyalty KPIs including member acquisition, engagement, frequency, offer redemption, and incremental revenue contribution
- Partner with culinary and operations teams to ensure loyalty offers and communications are operationally executable and enhance, not disrupt, the in-restaurant experience
- Monitor industry and competitor trends to help inform testing plans and future optimizations
Skills
- 1–3 years of relevant experience in marketing, advertising, CRM, or loyalty programs
- Strong attention to detail, organizational skills, project management, and comfort managing multiple workstreams
- Analytical mindset with the ability to interpret campaign performance and support data-informed decisions
- Ability to work effectively in a fast-paced, evolving environment, balancing independent execution with cross-functional collaboration
- Strong written and verbal communication skills
- Curiosity and interest in both the art and science of marketing, with a desire to continuously learn and grow
- Comfortable troubleshooting issues and adapting quickly as priorities shift
- Experience with marketing or analytics tools is a plus, including Airtable, Olo, Sparkfly, Figma, or Power BI
Benefits
- Eligible for annual performance bonus up to 10%
- Flexible paid time off
- Medical, dental, and vision insurance
- 401(k) and stock purchase discounts
- Paid maternity and paternity leaves, adoption, and surrogacy benefits
- Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth
- Scholarship opportunities through Noodles Foundation
- Monthly technology stipend
- Discounts through our gift card program
Company Overview