Regional Sales Manager

Sales First Distributing has served the Mass Market and Retail class of trade for more than a decade, partnering with leading manufacturers across trading card games (TCGs), sports cards, and collectibles. We provide end-to-end distribution solutions—including warehouse fulfillment, store-level delivery, and direct-to-consumer support—backed by a reputation for reliability, service, and deep industry relationships.

The Regional Sales Manager is responsible for leading and scaling a sales team focused on driving revenue growth through both account expansion and new customer acquisition. This leader will set clear performance expectations, coach execution, and ensure disciplined sales operations across their region.

This role is ideal for a hands-on sales leader who combines commercial instincts, operational rigor, and people leadership—someone who can inspire performance, make data-driven decisions, and actively contribute to winning and retaining business in a fast-moving, allocation-driven environment.

Key Responsibilities

Sales Leadership & Team Development

• Lead, coach, and motivate an independent sales team to consistently achieve revenue, activity, and margin goals.
• Establish clear expectations for performance, pipeline management, and account coverage; hold team members accountable through regular reviews and coaching.
• Support recruiting, onboarding, and ramp-up of new sales representatives as the region grows.

Revenue Growth & Account Strategy

• Drive a balanced sales approach focused on retaining and growing existing accounts while expanding the customer base through outbound outreach, trade shows, conventions, and new business development.
• Partner with leadership to develop and execute regional sales strategies aligned with company priorities and product launches.
• Identify opportunities to increase wallet share, improve account penetration, and expand market presence.

Operational & Financial Oversight

• Oversee key operational levers, including accounts receivable (A/R), inventory availability, and order accuracy to support healthy, scalable growth.
• Manage product allocations when demand exceeds supply, applying fairness, strategic prioritization, and strong customer communication.
• Run and interpret sales reports, monitor KPIs, and ensure accurate, timely commission calculations.

Execution & Process Discipline

• Ensure consistent use of sales processes, tools, and reporting across the team.
• Proactively identify breakdowns in execution and implement solutions to improve efficiency and results.
• Act as a player-coach when needed, supporting key accounts and closing strategic opportunities.

Qualifications

• 5–7 years of progressive sales experience, with at least 2–3 years in a sales management or team leadership role.
• Proven success leading sales teams in account-driven or distribution-based environments.
• Strong understanding of account management, new business development, and pipeline discipline.
• Experience working with A/R, inventory management, product allocations, and sales reporting.
• Analytical and detail-oriented, with the ability to translate data into action.
• Confident, direct communicator with strong coaching and organizational skills.
• Self-starter who thrives in a fast-paced, performance-oriented environment.

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