Business Development Representative

OUR COMPANY

POSITION OVERVIEW We are seeking a ​Business Development Representative (BDR)​ in Singapore to drive our Companys' growth. As a BDR, this role will be the first point of contact for potential customers, working to generate qualified leads and build strong relationships with decision makers.  The ideal candidate will have a strong background in the Life Sciences or Consumer Products industries, including an understanding of the Regulatory landscape. In this role, you will collaborate with cross-functional teams including product, marketing and customer success.

Key Responsibilities

• Prospecting & Lead Generation: 

• Create outbound prospecting strategies to connect with potential clients in line with overall strategy (cold calling/emailing, LinkedIn prospecting, competitor outreach); 

• Engage with leads from marketing campaigns or website inquiries to convert interest into qualified leads; 

• Research target companies and key contacts to create a tailored approach for outreach, in line with marketing and sales strategy using tools such as LinkedIn, CRM, SalesNavigator to gather information; 

• Lead Qualification: 

• Conduct initial conversations with prospects to understand their pain points, business challenges and alignment with the Company’s product or service; 

• Use qualification frameworks as provided to assess lead viability; 

• Set up meetings or product demos for qualified leads with Account Executives or Sales Managers to advance the sales process; 

• Nurturing and Following Up: 

• Maintain contact with leads who are not yet ready to buy, keeping them engaged through regular follow-up emails/calls, in alignment with marketing strategy; 

• Share relevant content, case studies or insights to keep potential clients interested and move them closer to a buying decision; 

• Ensure all leads are tracked and updated in the CRM system regularly; 

• Collaboration with Internal Teams: 

• Share insights with the Marketing team on the quality of inbound leads and what messaging resonates with prospects to refine marketing strategies; 

• Work closely with Account Executives or Sales Managers to ensure a smooth handoff of qualified leads, including providing notes and context from initial conversations; 

• Join sales and marketing strategy sessions to help refine target segments, lead generation tactics and customer profiles; 

• Continuous Learning and Improvement: 

• Continually learn about the new product features, industry trends and competitive landscape to improve conversations with prospects; 

• Regularly participate in training sessions and coaching to improve outreach, communication and lead qualification skills; 

• Monitor performance against monthly or quarterly targets for meetings set, qualified leads and conversion rates, aiming to improve effectiveness; 

• Reporting and Data Management: 

• Accurately log all activities including calls, emails and meeting notes in the CRM to maintain an organized record of interactions; 

• Share weekly or monthly reports on lead generation metrics, prospect feedback and pipeline health to sales management; 

• Bachelor or equivalent degree required 

• 1-3 years of business development or sales experience in a Life Science or Consumer Health industries 

• Self-motivated and target driven 

• Analytical mindset with the ability to identify client needs and provide tailored solutions 

• Exceptional verbal and written communication skills 

• Proficient in sales stack, Salesforce etc 

• Ability to work independently in a fast paced, dynamic start up environment 

• Ability to work cross functionally with sales, marketing, product and customer success team on a multi-cultural global basis 

• Flexible working arrangements (remote)
• Opportunity to work in a high impact role at the intersection on AI, SaaS and Compliance / Regulatory intelligence
• Continuous learning and professional development