Regional Director of Sales - Senior Living | Multi-Site Leadership
About Integrated Real Estate Group (IREG)
Innovation Through Integration.
Integrated Real Estate Group (IREG) is a vertically integrated real estate company with more than 1,200 employees across 46+ communities - and growing.
For over 20 years, we’ve developed and operated multifamily and senior living communities across Texas and Oklahoma, delivering more than 15,000 units and $2 billion in total development.
What sets IREG apart is our integrated approach, bringing together development, construction, and operations to create high-performing communities across affordable housing, workforce housing, and market-rate living, including multifamily, active adult, independent living, assisted living, and memory care.
At IREG, innovation isn’t just what we build, it’s how we operate, grow, and develop our people.
We build communities and develop the people who lead them.
Drive Growth. Lead Teams. Own Results.
Integrated Real Estate Group (IREG) is seeking a Regional Director of Sales to lead and elevate sales performance across a portfolio of senior living communities.
This is a high-impact leadership role responsible for driving occupancy, increasing revenue, and developing high-performing sales teams across multiple communities.
At IREG, Prospect-Centered Selling is at the heart of what we do. This leader will champion that approach across the region, ensuring every sales team delivers a thoughtful, relationship-driven experience that moves prospects confidently toward a decision.
This role reports directly to the Vice President of Sales, who sets the tone, culture, and strategic direction for the sales organization. The Regional Director of Sales is responsible for translating that vision into consistent execution, stronger team performance, and measurable occupancy results across an assigned region. Regional assignments are subject to change based on business needs.
You will partner closely with Executive Directors and operational leadership to implement strategy, improve performance, and ensure each community is positioned for success in a competitive market.
What You’ll Own
- Lead sales performance across an assigned regional portfolio of senior living communities
- Drive occupancy, revenue, and sales effectiveness through strategic planning, execution, and accountability
- Champion Prospect-Centered Selling as the standard for lead management, discovery, follow-up, tours, and closing
- Conduct regular on-site and virtual visits to coach, support, and elevate community sales leaders and sales teams
- Lead weekly sales strategy calls focused on pipeline health, conversion, lead generation, and next-step accountability
- Partner with Executive Directors and Operations leaders to align sales execution with community readiness, resident experience, and business goals
- Analyze market trends, competitor positioning, pricing, and local demand drivers to identify risks and opportunities
- Ensure consistent execution of sales best practices, processes, and CRM utilization across the region
- Use CRM data, reporting, and performance metrics to drive coaching, forecasting, and decision-making
- Support budgeting, forecasting, and performance tracking for assigned communities
- Manage sales incentive and bonus programs in partnership with leadership
- Oversee onboarding, training, and ongoing development for community sales team members
- Step into communities to provide direct support during key moments, including new community openings, transitions, events, and temporary coverage needs
- Fill open sales leadership positions as needed to support continuity, but ultimately own the sales outcomes of the region and be held accountable for them
- Occupancy and revenue targets are consistently achieved or exceeded across assigned communities
- Sales teams demonstrate strong execution of Prospect-Centered Selling and deliver a consistent, high-quality prospect experience
- Community sales leaders are well coached, highly accountable, and continuously developing
- CRM usage is consistent, accurate, and leveraged to improve performance
- Lead management, conversion, and follow-up processes are disciplined and effective
- Communication and alignment between sales and operations are strong
- Regional sales performance improves through proactive leadership, coaching, and accountability
- Proven experience in sales excellence within senior living
- Strong experience in Independent Living, Assisted Living, and Memory Care, ideally in a rental community model. *Lease-up experience is strongly preferred.
- Demonstrated success driving occupancy, revenue, and sales performance across multiple communities
- Strong ability to coach, develop, and hold community sales leaders and teams accountable
- Deep understanding of sales process management, lead conversion, and CRM-driven performance
- High level of business acumen, including data analysis, market positioning, and competitive strategy
- Strong partnership mindset with Executive Directors and operational leaders
- Highly organized, adaptable, and comfortable in a fast-paced, changing environment
- Strong communication skills and leadership presence
- Willingness to travel 50%+ across an assigned region
- Willingness to jump in and personally support communities when needed, including providing interim coverage for open sales roles
- You do not simply support sales performance - you own it
- You lead from the front and are willing to step in when the business needs you
- You know how to balance strategy, coaching, and accountability
- You bring urgency, discipline, and follow-through to every community you support
- You are both highly analytical and deeply people-focused
- You understand that strong sales results begin with a prospect-centered experience
Compensation & Benefits At IREG, we invest in our people, because strong leaders build strong communities. Full-Time Employees (eligible after 90 days) receive:
- Competitive salary with growth potential
- Paid Time Off + Paid Holidays to support work-life balance
- Comprehensive Medical, Dental, and Vision Insurance
- Life Insurance, Disability, and Financial Protection Plans (Critical Illness, Accident Coverage, Legal & ID Theft Protection)
- Education Assistance to support your long-term career growth
- Employee & Resident Referral Bonuses
- Exclusive Employee Rent Discounts at IREG multifamily communities
- ZayZoon Access – get up to 50% of your earned wages on demand
- Workers’ Compensation (where applicable)
We’re committed to providing stability, growth, and meaningful benefits that support your career and your life.
Why IREG
Integrated Real Estate Group is a leader in senior living, focused on building high-performing communities through strong leadership, operational excellence, and a commitment to resident experience.
We’re growing, and we’re looking for leaders who want to grow with us.
Ready to Lead Regional Growth?
If you’re a results-driven sales leader ready to take ownership of performance across multiple communities, we want to hear from you.
Apply today and be part of a team that’s driving real impact.
Equal Opportunity Employer
Integrated Real Estate Group is an Equal Opportunity Employer and participates in E-Verify for employment authorization verification. #IND1
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