Director of US Marketing (based East Coast)

Your career as Director of US Marketing at Booksy is an invitation to own the growth trajectory of our most strategic global market. This isn’t just about managing a brand; it’s about architecting the future of the beauty and wellness industry in the US. You will have the autonomy to shape a marketing vision that balances global brand power with the cultural nuances that make the US market unique.

Reporting to the Global VP of Marketing, you’ll be a key strategic partner for our US growth engine. You won’t just execute plans; you’ll be a key strategic partner, leading a high-performing team to build deep brand equity and community engagement. You’ll thrive here if you are a visionary who loves the "blank canvas" of a scale-up but possesses the data-driven discipline to turn creative ideas into measurable market leadership.

At Booksy, we believe in the power of community. Your natural leadership style will empower your team to think bigger, while your strategic mindset will ensure every campaign, from performance marketing to content strategy, contributes to our long-term mission of helping entrepreneurs thrive.

Base salary range for this role: $200,000-$225,000. Please note this role is a remote position- however we would require travel to any big events within the US (roughly once per month)

Requirements

To lead us to the moon, you’ll ideally bring:

• Strong prior experience within Marketing Leadership: You’ll need to act as a key strategic partner for our US Marketing (and wider GTM) growth and strategy, owning the budget and decision-making.
• Tech sector Experience: Ideally you've experienced a scaling marketing function within a similar internet marketplace business model, or an SMB focussed Tech or SaaS business.
• US Market Mastery: You can demonstrate a deep, intuitive understanding of the US consumer landscape, cultural trends, and how to adapt global strategies for local resonance.
• Data-Driven Vision: Proven expertise in using analytics to guide strategy, optimize media spend, and drive performance marketing outcomes.
• Collaborative Influence: The ability to inspire senior leadership and cross-functional global teams, acting as a bridge between local needs and global goals.
• Agility & Ambition: A results-oriented mindset that thrives in ambiguity and can pivot strategies quickly as the market evolves.

Benefits

• We're proudly distributed across the globe, this is a remote role requiring ET hours (some travel to relevant marketing events is required)
• Remote work with $50/month home phone/internet reimbursement.
• Comprehensive health, dental, and vision coverage with UHC.
• Company paid STD and LTD, and Basic Life Insurance at 1x salary.
• FSA/HSA's available - Booksy contributes $1,000/$2,000 to the HSA for employee/employee plus.
• Accident/Hospital/Critical Illness voluntary plans available.
• 401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period.
• PTO - Exempt employees - unlimited with manager approval. Non-exempt employees - 160 hours/year (does not roll over).
• 12 Holidays observed.
• Parental Leave - 12 weeks of paid leave.
• EAP (Employee Assistance Program).
• Voluntary Pet Insurance through Fetch.
• Financial wellness tools through SoFi and Ladder.
• Discounts via Perkspot.
• Booksy benefit $50 per month to use on services in our app.

A bit about Booksy

A career at Booksy means you're part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we're in the business of helping people thrive and feel fantastic.

Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you're a driven self-starter, with initiative and the motivation to grow your career in an environment that's rapidly changing as we scale-up globally, then the chances are that you'll love it at Booksy.

Our Diversity and Inclusion Commitment

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [email protected], so we can best support you.

How AI helps us find great people

Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked.Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way. If you have questions, just drop us a note - we’re happy to explain more.