[Remote] Performance Based Pay Per Lead Social Media Marketing Pro at Internexus/Antares

Note: The job is a remote job and is open to candidates in USA. Internexus Indiana is seeking a Performance-Based Social Media Lead Generation Specialist, a results-driven role focused on executing paid social campaigns. The primary objective is to drive high-quality, sales-qualified leads while ensuring cost efficiency and optimizing the entire conversion funnel.

Responsibilities

• Lead the design, launch, and daily management of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn
• Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality
• Develop compelling ad creative and high-converting copy tailored to specific audience pain points and buyer personas
• Build and optimize landing pages specifically designed for lead generation, ensuring high conversion rates and seamless tracking
• Implement rigorous testing of ad creative, headlines, audience segments, and landing page elements to improve the Cost Per Lead (CPL) over time
• Monitor performance metrics daily, providing actionable insights on lead quality scores and attribution

Skills

• 1+ years of hands-on experience in paid social media, with a proven track record of managing significant ad spend and delivering measurable lead generation results
• Bachelor's degree in Marketing, Business, or a related field is preferred
• Valid certifications in Meta Blueprint, Google Ads, or HubSpot Marketing are highly desirable
• Highly analytical, proactive, and comfortable with a performance-based compensation structure where earnings are tied directly to output
• Deep proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager
• Expert knowledge in setting up Facebook Pixels, conversion APIs, and tracking parameters (UTMs) to ensure every lead is accurately recorded
• Proficiency in Google Analytics 4 (GA4) and CRM platforms like HubSpot to track the lead journey from click to close
• Ability to leverage AI tools (e.g., ChatGPT, Gamma, or platform-native AI) for creative ideation and performance optimization
• Understanding of platform-native advertising restrictions, particularly for regulated industries like healthcare or finance

Company Overview