Project Employee, Media Analytics Analyst
The National Basketball Association (NBA) is a global sports and media organization. They are seeking a Media Analytics Analyst to drive fan growth through data-driven decision-making, focusing on translating insights into actionable narratives that inform media strategy and investment decisions.
Responsibilities
- Partner with the NBA’s Data Science team to interpret and visualize MMM insights, quantifying the impact of paid, owned, and earned media on fan engagement and viewership
- Design and deliver clear, visually engaging dashboards and presentations that translate performance trends into strategic recommendations for senior stakeholders
- Support the development of media measurement frameworks, including incrementality testing and attribution modeling
- Create and manage campaign tracking infrastructure (e.g., UTM links) to ensure accurate performance attribution across channels
- Contribute to test design and post-campaign analysis to evaluate marketing effectiveness and inform future planning
- Collaborate with cross-functional teams to ensure insights are actionable and aligned with business goals
Skills
- 1–3 years of experience in media analytics, marketing science, or business intelligence role (ideally in a media, sports, or direct-to-consumer environment)
- Hands-on experience with MMM, MTA, or incrementality testing
- Strong proficiency in SQL and experience working with large, complex datasets
- Expertise in data visualization tools such as Tableau, Power BI, or Looker
- Familiarity with marketing and analytics platforms such as DBT, Amplitude, Braze, Kochava, Nielsen, or SimilarWeb
- Track record of managing/analyzing paid media performance (i.e. Search, social)
- Excellent communication skills with a demonstrated ability to translate data into business insights and influence decision-making
- Experience with Python or R is a plus
Benefits
- Medical
- Short-term disability
- Mental health coaching/therapy
- Sick time
Company Overview
Company H1B Sponsorship