B2B Marketing Manager - Retail

At The Vomela Companies our greatest asset is our people. As a full-service visual communications company, we are looking for creative and intellectual thinkers that work with our customers to create compelling brand solutions and foster meaningful connections. And while you're focused on creating big things for global and local brands, we will help you build a career you can be passionate about.

Apply now to find your place at Vomela.

Job Summary

Responsible for creating engaging retail marketing campaigns that generate leads, pipeline, and revenue for the retail sales team.

Key Responsibilities

• Creates and executes multi-channel campaign strategy for the retail sales team including digital, email, direct mail, events, social, and content.
• Owns MQL, Marketing Influenced Pipeline, and Marketing Influenced Revenue goals for the retail business unit.
• Partners with the creative team to bring campaigns to life through design and messaging.
• Becomes an extension of the retail sales team by attending team meetings, gaining feedback and presenting marketing strategy and ideas on a regular basis.
• Understands, refines, and educates on the Retail Ideal Customer Profile (ICP).
• Manages the online presence for retail, including turning pertinent parts of the website into a demand gen funnel.
• Plans, designs, and executes events including webinars and in-person conferences.[LP2]
• Acts as field marketing rep for sales including tradeshow and event support as needed.
• Works with marketing ops to create reports to measure, analyze, and refine campaigns to improve outcomes.
• Becomes expert on our top customer and prospect accounts and creates tailored campaigns that align to our ABM approach.
• Becomes expert on the customer lifecycle and which tactics align best at various stages of the funnel.
• Identifies, manages, and leverages customer testimonials and photos.

Qualifications

• 5+ years of experience creating marketing campaigns in a B2B environment. Experience in marketing to the retail industry is a plus.
• Outstanding communication skills, both written and verbal
• Strong time management and project management skills
• Demonstrated ability to build and maintain cross-functional relationships and incorporate feedback