Growth Manager (iGaming)
About Playlink
We are an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.
Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.
Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement.
Whether it’s through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.
The Role
We’re seeking a Growth Manager to scale our affiliate programme. You’ll own strategy and execution, and manage relationships with high-value partners. This reports to Head of Partnerships and is critical to our customer acquisition strategy.
Responsibilities
Grow Bluff's partner and affiliate program - recruiting, onboarding, and managing relationships with partners across multiple channels.
Identify and activate high-value traffic sources including affiliate networks, community channels, influencers, and more.
Monitor affiliate performance, track KPIs, and optimize campaigns for quality player acquisition.
Work closely with internal teams on bonus structures, landing pages, and promotional materials to maximize conversion.
Stay plugged into crypto casino communities to surface emerging traffic opportunities and stay ahead of competitors.
Required Experience & Skills
1–2+ years at a crypto casino in a similar role
Existing network and deep familiarity with the crypto gambling ecosystem - the communities, influencers, the forums, and player behaviour
Strong relationship-builder - comfortable maintaining long-term partner relationships