Demand Generation Manager

Sift Healthcare is seeking a creative, data-driven Demand Generation Manager to accelerate our growth by building and executing campaigns that drive qualified pipeline. You'll play a critical role in developing multi-channel strategies that attract, engage, and convert our target audience into customers.

This role owns end-to-end demand generation campaigns across multiple channels including email, paid search, content syndication, and webinars. Working closely with sales, communications, and product teams, you'll be responsible for campaign strategy, technical execution, optimization, and reporting on performance metrics such as MQLs and SQLs.

You'll also manage marketing automation workflows in Hubspot, experiment with different approaches to continuously improve conversion rates while developing a deep understanding of our ideal customer profile (ICP) and specific buyer personas. The ideal candidate is both strategic and hands-on; they’re comfortable operating autonomously, optimizing ai tools and analyzing data to improve performance.

RESPONSIBILITIES

• Work with sales and marketing to plan, execute, and optimize demand generation campaigns across paid, organic, and owned channels to drive qualified leads and pipeline

• Partner closely with sales and product to align campaigns with ICPs, buyer personas, and revenue goals

• Own top-of-funnel and mid-funnel programs, including paid search, paid social, email marketing, and content syndication

• Build, manage, and optimize lead nurturing programs to improve conversion rates across the funnel

• Configure dashboards to measure campaign performance, report on KPIs (MQLs, SQLs, pipeline contribution, etc.), and make informed decisions

• Support other marketing initiatives and product launches with targeted campaigns and messaging

• Maintain clean data practices and ensure accurate lead tracking and attribution in Hubspot

• Document processes and keep campaign assets organized so programs are repeatable and scalable

• Stay current on demand generation best practices, emerging channels, and industry trends

QUALIFICATIONS

• 5+ years in B2B SaaS in marketing, demand generation, growth, or adjacent roles (startup experience a plus)

• Proven track record of creating and executing successful multi-channel campaigns that drive measurable pipeline growth

• Hands-on experience building and executing campaigns in marketing and/or sales engagement tools

• Comfortable operating autonomously in a face-paced environment; ability to juggle multiple campaigns simultaneously

• Hands-on experience with marketing automaton platforms (Hubspot); creating working with lists, filters, basic logic, and spreadsheets

• Detail-oriented on execution: QA of links, forms, workflows, routing, and reporting setup

• Self-starter mentality with a growth mindset and willingness to experiment

• Platform experience:

• Hubspot (specifically CRM and marketing automation functionality)

• LLM assistants (Claude and ChatGPT)

• Demand generation and buyer intent platforms such as Clay, Apollo, ZoomInfo.

• Paid media (Google ads, LinkedIn ads, etc.)

• Light graphic design experience preferred, experience with easy Canva, Figma or Adobe suite is helpful

COMPENSATION

Compensation will be based on skills, experience, and performance.

ABOUT SIFT HEALTHCARE

Sift is a data science company working to improve payments operations and outcomes in the healthcare industry. We are a growing and dynamic team that is serious about AI. Based in Milwaukee, Wisconsin, Sift is thriving and looking for motivated team members who will help shape our culture. Sift offers competitive salaries and benefits. Learn more about Sift at www.sifthealthcare.com.