Category Insights Analyst (Remote, US)

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.

Full-time employees are offered the following benefits

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location.

Bringing Home the Dough

The Category Insights Analyst will play a key role in advancing Flower’s Foods category leadership by leveraging data, managing tools and transforming insights into fact-based selling stories. Reporting to the VP of Category Management, this position will partner closely with sales and marketing to deliver insight-led recommendations that strengthen our in-store presence, inform category leadership and support customer growth.

Rising to the Challenge: Position Responsibilities

• Collaborate with sales to develop data-driven category recommendations that strengthen retailer partnerships and drive join growth
• Lead the development and execution of category strategies to drive growth for Flowers Foods brands and the customer, including assortment optimization, shelf space planning, and merchandising recommendations.
• Play an integral role in developing tailored customer selling stories for Publix and Ahold-Delhaize, leveraging POS and shopper data to support line reviews and ad hoc requests.
• Deliver integrated consumer, category, and market insights to inform your customers of strategic decisions and in-store execution.
• Analyze syndicated data (e.g., Circana, Nielsen), panel data, and retailer-specific systems to identify growth opportunities, category performance drivers, and risks.
• Create compelling, data-driven storytelling using tools such as Power BI, Excel, and planogram software to influence leadership.
• Generate regular reporting and dashboards to monitor business performance, highlight risks, and surface incremental opportunities.
• Build strong relationships with your retail partners, serving as a trusted advisor and category thought leader on shopper trends, competitive dynamics, and macro food trends.
• Develop clear, concise, and impactful presentations that translate complex data into insights and drive collaborative decision-making with the customer

Knead to Know: Preferred Qualifications

• Minimum of 3+ yeras of category management, retail insights, sales strategy or commercial analytics experience
• Proficiency with syndicated data (Circana experience preferred)
• Retailer-facing experience preferred
• Experience with panel data and shopper card data (Circana/Numerator)
• Ability to think "big picture" with tactical execution, influence cross-functionality across sales, marketing and innovation
• Naturally curious, detail-oriented, and comfortable presenting in front of groups of people
• Ability to interpret and synthesize data into clear, actionable stories that influence decision-making

Additional Ingredients: Essential Job Requirements

• Bachelor's degree required
• Proficient knowledge in Excel and Powerpoint/presentation building skills
• Able to create polished, story-driven decks that resonate with customers and internal audiences alike

Salary Range-  62000 - 80000

We offer a competitive salary from $62k - $80k and an excellent total rewards package. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law.   The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position.  Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to [email protected].