Team Lead | Marketing & Social Media Strategy
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
- Help lead the development of integrated, multichannel marketing strategies that drive brand awareness, agent growth, and business performance.
- Partner closely with the Director of Marketing to define quarterly and annual marketing priorities.
- Translate company goals into scalable marketing initiatives across digital, social, email, paid media, and offline channels.
- Establish and enforce brand voice and messaging consistency across all outputs.
- Oversee and collaborate with agents to understand their individual branding and marketing goals to support their brand growth across multichannel campaigns.
- Directly manage and mentor your team, providing guidance on execution, prioritization, and professional development.
- Delegate and oversee day-to-day marketing tasks while maintaining accountability for overall output quality and performance.
- Foster a collaborative, high-performance team culture focused on innovation, ownership, and continuous improvement.
- Lead the strategic vision for all organic social media channels (Instagram, Facebook, LinkedIn, etc.), ensuring growth, engagement, and brand differentiation.
- Oversee the content calendar and ensure a cohesive mix of brand storytelling, agent promotion, and audience engagement.
- Guide content creation direction including video, UGC, and campaign storytelling.
- Identify emerging trends and platform opportunities, adapting strategy proactively.
- Help lead social media and marketing group trainings alongside other members of the marketing department.
- Oversee and execute content strategies for agents participating in Fulton Grace’s managed social media program.
- Oversee the planning and execution of marketing campaigns from concept through delivery, ensuring alignment with timelines, budgets, and KPIs.
- Optimize workflows and processes to improve efficiency, scalability, and cross-functional collaboration.
- Act as the first escalation point for complex projects to ensure successful delivery.
- Help elevate projects and issues to the Director of Marketing as needed.
- Help define KPIs and measurement frameworks across all marketing channels.
- Analyze performance data (engagement, reach, conversion, CPA, etc.) and translate insights into strategic recommendations.
- Continuously optimize campaigns, content strategies, and channel investments based on performance insights.
- Report on marketing effectiveness to leadership with clear, actionable insights.
- Play a key role in market research efforts to identify trends, competitive positioning, and audience behavior.
- Help introduce new tools, platforms, and tactics to keep Fulton Grace at the forefront of real estate marketing.
- Drive experimentation and innovation across channels, especially in social and video content.
- Bachelor’s degree in Marketing, Communications, or a related field.
- 7+ years of experience in marketing, preferably in the real estate industry, with demonstrated team management experience.
- Deep expertise in social media platforms, content strategy, and audience growth.
- Strong background in multichannel marketing strategy, including paid and organic channels.
- Proven ability to lead campaigns from strategy through execution and optimization.
- Proficiency in analytics tools (Google Analytics, Meta Business Suite, etc.) and marketing platforms.
- Excellent communication, leadership, and project management skills.
- Creative thinker with a strong eye for branding, storytelling, and content quality.
- Ability to thrive in a fast-paced, collaborative environment while maintaining strategic focus.
- A vibrant team & work atmosphere
- Full support from our dedicated supervisory staff. Our job is to ensure your success and happiness!
- Group health insurance benefits
- 401(k) benefits
- Staff appreciation events, lunches and happy hours
- Two weeks paid time off, sick leave, and 10 paid holidays (including birthdays off!)
Flexible work from home options available.
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