Head of Performance
The Head of Performance develops and implements strategies that generate new leads and clients through marketing campaigns. They oversee the entire Performance Team regarding all acquisition marketing, strategy management, execution and optimization across channels. They're responsible for the business' day-to-day tactical and strategic operations and support sales and marketing analytics to drive performance improvements.
RESPONSIBILITIES
Leadership
Team management: Lead and develop a team of 4-6 Digital Performance Specialists
Coaching: Provide best-practice coaching in developing digital advertising campaigns and client liaison
Team member development: Development of your team members by conducting 1:1s and implementing career development plans
Inspirational: You inspire, have a vision for future opportunities and add to our fun and youthful company culture
Rewarder: You are effective at addressing issues while celebrating wins
Executor: You are known for your creative thinking and proactively addressing problems with scalable solutions
Strategy
Work alongside the CEO to ideate and execute strategies to improve processes, grow team headcount and drive overall business revenue
Optimize team structure and processes in key areas such as role definition, hiring, onboarding, ongoing skill testing, performance management and reporting
Evaluate, develop and establish scalable team processes to meet ROAS Media’s company demands and challenges including tracking team revenue metrics in a scalable manner
SKILLS AND QUALIFICATIONS
Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including marketing, SEO, social media and other digital channels.
You have solid expertise in campaign and channel analysis and reporting, including Google/Facebook Analytics experience.
Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
Highly goal-oriented individual and have excellent communication skills.
Open minded, curious and a strong problem solver
Ability to synthesize complex ideas into actionable recommendations for senior executives
Deep understanding of Adwords & Facebook
CRITICAL COMPETENCIES FOR SUCCESS
Strong entrepreneurial spirit - ROAS Media is in it’s hyper-growth stage which means everything moves at an exceptionally fast pace. As we’re rapidly expanding, you will be given significant responsibility and autonomy to innovate and develop process and/or programs that optimize company expansion while developing your own personal and career growth
Experience in a fast growth environment with exceptional organization and multi-tasking skills
Strong analytical skills that include the ability to see granular as well as big-picture issues
Ability to demonstrate strong communications, project management, interpersonal, and organizational skills
High level of empathy and ability to anticipate needs from your team members
Excellent writing and presentation skills