Marketing Manager
Smadex is a rapidly growing AI-powered Growth Platform for User Acquisition, CTV, and Retargeting. We're seeking a hands-on Marketing Manager to join our expanding team in the US. Expertise in Account-Based Marketing (ABM) and demand generation is a requirement to drive pipeline growth by penetrating our Target Prospect List and establishing Smadex as a go-to player for growth in the mobile app ecosystem.
This high-impact role requires strategic thinking and roll-up-your-sleeves execution. You'll work closely with sales to break into named accounts, manage high-production events, and collaborate with the global marketing team while tailoring initiatives for the US market.
Reports to: Global Head of Marketing | Close collaboration with: VP & GM of Americas
Core Responsibilities
Named Account Penetration & Account-Based Marketing (ABM)
- Own and execute ABM strategy targeting top 50-100 accounts
- Run multi-channel campaigns
- Coordinate with sales on account plans, stakeholder mapping, and engagement strategy
- Track meetings booked, pipeline influenced, and revenue impact
Lead Generation & Demand Gen
- Build systematic lead gen programs beyond events (pre-event targeting, post-event nurture, ongoing campaigns)
- Manage paid programs (LinkedIn, display, retargeting)
- Track and optimize MQLs, pipeline contribution, and ROI
Event Strategy & Team Management
- Manage Events Analyst to execute large-scale and high-touch client events
- Integrate events into ABM and demand gen programs
- Develop campaigns to drive target account attendance and convert interest to pipeline
Content Strategy
- Coordinate content production with internal stakeholders and/or external agencies
- Ensure consistent output: thought leadership, sales enablement, ABM-specific assets
- Own Smadex's voice and messaging for US market
Required Qualifications
- 5+ years B2B marketing, with 3+ years in ABM or demand generation
- Proven track record breaking into enterprise/mid-market accounts with measurable pipeline impact
- Experience in tech, ad tech, SaaS, or mobile/app ecosystem
- Experience in using Salesforce
- Strong content strategy skills and data-driven mindset
- Experience managing or mentoring direct reports
- Based in US; able to travel (20-25%)
Preferred: Event planning experience, understanding of performance marketing/programmatic, experience with agencies
What We're Looking For
- Action-oriented – willing to roll up sleeves and execute, not just delegate
- Strategic thinker who develops the plan AND executes with excellence
- Strong collaborator across sales, product, events, and global marketing teams
- Organized and agile – juggle multiple priorities in a fast-paced, high-growth environment
- Self-starter who builds systems where none exist and contributes fresh ideas