FAST Channel Manager (Consumer Apps Division)

About Selkirk Sport

At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.

We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.

We’re looking for a FAST (Free Ad-Supported Streaming TV) Channel Manager to own the strategy, distribution, programming, growth, and monetization of our channel across major CTV/OTT platforms.

Why Join Selkirk Sport?

• Lead brand design for the #1 brand in pickleball—an industry on the rise.
• Work on high-impact projects seen by millions.
• Collaborate with a fast-moving, innovative brand design team.
• Enjoy a high-energy work environment where your ideas shape the future of the sport.
• Competitive salary, benefits, and opportunities for growth.

Key Responsibilities

Channel Strategy & Distribution

• Develop and execute the overall FAST channel growth strategy
• Manage distribution relationships across major FAST platforms (e.g., Roku Channel, Pluto TV, Tubi, Samsung TV Plus)
• Identify and secure new platform partnerships and promotional opportunities
• Oversee channel onboarding, metadata optimization, and compliance requirements

Programming & Content Optimization

• Build and maintain programming schedules aligned with audience insights
• Curate a content mix including instructional pickleball content, pro matches, behind-the-scenes features, and branded storytelling
• Collaborate with content, marketing, and creative teams to produce and optimize original programming
• Analyze viewing data to refine content strategy and maximize engagement

Monetization & Ad Operations

• Optimize ad load, fill rate, and yield performance
• Partner with ad sales teams and programmatic platforms to maximize revenue
• Track and improve CPM performance and revenue KPIs
• Implement A/B testing strategies to enhance monetization

Analytics & Reporting

• Monitor key performance metrics including MAUs, watch time, retention, completion rates, and revenue
• Provide regular performance reports with actionable insights
• Forecast revenue and audience growth opportunities

Cross-Functional Collaboration

• Work closely with eCommerce, brand marketing, and social teams to align streaming efforts with product launches and campaigns
• Integrate shoppable content opportunities and promotional integrations
• Support sponsorship and branded content initiatives

Qualifications

• 5+ years of full-stack development experience.
• Experience with modern frameworks (e.g., React, Node.js, Python) and cloud infrastructure (AWS/GCP).

The AI Edge: Experience working with APIs (OpenAI, Anthropic) or integrating machine learning models into consumer-facing products.