Resident - Media Buying & Planning
VaynerMedia is a global integrated creative and media agency that empowers brands to win attention and drive business results. They are seeking a Resident in Media Buying & Planning to execute digital media strategies, manage client campaigns, and optimize performance across various platforms.
Responsibilities
- Execute within various digital platforms like Google, Meta (Facebook/IG), TikTok, Trade Desk, and Amazon. Manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded
- Ensure campaigns are pacing effectively and efficiently by regularly monitoring performance and making changes when necessary
- Execute client-facing deliverables: pacing reports, campaign build, ad-hoc analysis, in-platform optimizations, etc
- Manage media investment across platforms daily, weekly, and on a quarterly basis, ensuring optimal budget allocation
- Collaborate with supervisors To develop platform strategies, audience targeting, and campaign execution
- Pick up client communication responsibilities by presenting performance insights and recommendations
Skills
- Advanced skills in Excel or Google Sheets, including pivot tables, V-Look Ups, etc
- Strong problem-solving mindset and data-driven approach
- Highly organized with the ability to manage multiple projects in a fast-paced environment
- Collaborative team player with a drive to learn and grow in digital media
- This is a hybrid role with a required 3-4 days on-site from our NYC HY office
- You must be able to commit to a full-time work schedule, which is 40 hours per week during 9am-6pm ET business hours Monday-Friday
- Media buying experience (preferred, not required): Familiarity with platforms such as: Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn; Google: Youtube, Search, Display; Amazon: AMS, Amazon DSP; Programmatic Display/Video: The Trade Desk, DV360; Connected TV/OTT: Roku, Hulu
- Exposure to Google Analytics, MOAT, IAS, and Nielsen is nice to have
Benefits
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Company Overview