Growth Copywriter

Sans is on a mission to build the next great consumer hardware brand, focusing on products that enhance healthier living at home. The Growth Copywriter will support the execution of creative operations across various channels, emphasizing high-performing copy to drive customer acquisition and revenue growth.

Responsibilities

• Draft and iterate on video ad scripts and voiceovers, developing hooks, talking points, and messaging that can be quickly tested and improved
• Support the creative pipeline by turning performance insights into new copy variations, angles, and test ideas
• Write and refine copy across direct-response channels (paid social ads, landing pages, email/SMS) to support campaign execution and consistency
• Assist in building and running messaging tests, helping prioritize ideas, track performance, and capture key takeaways
• Pull from customer feedback, reviews, and common objections to inform new messaging directions
• Work closely with Digital Designer and Video Editor to ensure copy aligns with creative execution and testing goals
• Contribute ideas for new ads and creative directions based on trends, competitor activity, and what’s working
• Help organize and document copy learnings so successful messaging can be reused and built upon

Skills

• Bachelor's Degree and/or equivalent work experience in marketing, advertising, communications, or a related field
• 1–3+ years of experience in copywriting, performance marketing, or creative strategy (internships or freelance work included)
• Experience writing direct-response copy for paid ads, landing pages, email, SMS
• Familiarity with performance marketing channels (e.g. Meta, YouTube, CTV) and how creative drives results
• Experience contributing to creative testing (e.g. hooks, headlines, angles) and analyzing what's working vs. not
• Strong taste in direct-response creative and a willingness to be hands-on with writing and iteration
• Analytical mindset – able to interpret performance and extract actionable creative insights
• Scrappy and proactive – takes initiative, figures things out, and moves work forward independently
• Strong communication and collaboration skills – able to work effectively across creative, growth, and external partners
• Organized and detail-oriented – able to manage multiple workstreams and deadlines
• Curiosity and eagerness to learn – excited to develop creative instincts and grow within a fast-paced environment
• Exposure to creative production workflows or working with designers, editors, or creators is a plus
• Startup, DTC, or e-commerce experience or strong interest is a plus

Benefits

• Option for fully paid medical, dental, and vision
• Opportunity to contribute to 401k
• Unlimited PTO plus 11+ paid holidays

Company Overview